Amber Gusa

Galvanizer
DISC Type : Id

Lead UX Architect at Cox Automotive Inc.

Oceanside, California, United States

Overview

Amber Gusa is a Lead UX Architect at Cox Automotive with over 20 years of experience creating strategic design solutions. She specializes in crafting memorable user experiences for mobile apps that deliver on business goals. People who have worked with her describe her as creative, resourceful, savvy, and talented.

Outside of her primary role, Amber is actively involved in community and professional development. She is a member of "Women with Drive, " a Cox Automotive group supporting women in the industry. She also appears to pursue art, having been listed as a contributing artist for a museum fundraising event.

Unique fact: She was a featured speaker on a podcast discussing the challenges and opportunities for women in the workforce.

Personality Overview

Trusting

People-Oriented

Socially Adept

They are more likely to be open to unproven but exciting technologies.  They will bat for you if they come to believe in you. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Mobile App UX
As Lead UX Architect for Mobile Apps, she is credited with the design of the Autotrader iOS app, focusing on creating best-in-class solutions.
Design Storytelling
Describes herself as a "storyteller and design nerd at heart, " passionate about helping brands and consumers make meaningful connections through design.
Women in Automotive
She is an active member of the "Women with Drive" employee resource group at Cox Automotive and has spoken on a podcast about women in the workforce.

Media Appearances

Amber has no verified media appearances

Work History

10-2023
Lead UX Architect at Cox Automotive Inc.
6-2017 - 1-2024
Senior UX Architect at Cox Automotive Inc.
6-2017 - 1-2024
Senior Interactive User Experience Designer at Kelley Blue Book
5-2016 - 6-2017
Art Director at The Proactiv Company
3-2015 - 5-2016
Web Designer at Guthy|Renker

Education

1999 - 2004
BA from Flagler College

More Information

Social Presence :

Prographics :

Exp : 22 Location : Oceanside, California, United States Job Level : Senior Designation : Lead UX Architect at Cox Automotive Inc.
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Insights For Selling To Amber

During A Call Or A Meeting

DO's

  • You might need to keep the conversation on track, they tend to slide off-topic
  • Use words like ‘partner’, ‘together’, ‘impact’ etc.
  • Focus on building a relationship, it can play a key role in their decision making

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Do not look like someone who doesn’t know what they are talking about
  • Do not come across as negative or non-supportive, work with them as a partner

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amber is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Amber

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Amber move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Amber take some risk or not?

  • They can take risks if necessary.

You And Amber

Personality Compatibility


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