Amber Putignano

Energizer
DISC Type : I

Market Development Leader-EV Ecosystem and NASCAR Partnership Marketing at ABB

Atlanta Metropolitan Area, United States

Overview

Amber Putignano is a Market Development Leader at ABB, focusing on the EV Ecosystem and the companys NASCAR partnership. A Clemson University graduate, she has a background in solar energy and e-mobility strategy. Colleagues describe her as focused, results-driven, and effective.

Outside of her work in technology, Amber is a mother who values her family. She has shared personal anecdotes that highlight the importance of finding gratitude and joy in moments away from her professional responsibilities and inbox.

For her birthday, her daughter gifted her a 100% paper laptop with zero battery life that is guaranteed never to crash.

Personality Overview

Informal

Relationship Oriented

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

EV Infrastructure
Authored an article for POWER magazine on the necessity of reshaping electrical infrastructure to support the demands of electric semitrucks and fleet vehicles.
Fleet Electrification
Her work and public posts focus on solutions for electrifying vehicle fleets, emphasizing the critical need for uptime and network reliability.
Motorsports & EV
Leads ABB's partnership marketing with NASCAR, connecting the world of high-performance racing with the advancement of e-mobility technology.

Media Appearances

Amber Putignano, ABB – Marketing and eMobility (Interview). Featured in YouTube

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ABB Electrification appoints EV trailblazer Amber Putignano to spearhead global expansion opportunities. Featured in Electric Drives TV

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Amber Putignano – ABB E‑mobility (PDF CV). Featured in CharIN

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Work History

7-2024
Market Development Leader-EV Ecosystem and NASCAR Partnership Marketing at ABB
8-2022 - 1-2024
Director of Strategy and Marketing, Transit and Fleet at ABB E-mobility
8-2019 - 8-2022
Global Marketing and Communications Manager, ABB E-mobility at ABB
3-2018 - 9-2019
GEIS and ABB - Portfolio Transformation Lead - US M&S at ABB
6-2015 - 3-2018
Global Solar Segment Manager - Protection and Connection Business Unit at ABB

Education

1999 - 2003
Bachelor of Science - BS from Clemson University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Atlanta Metropolitan Area, United States Job Level : N/A Designation : Market Development Leader-EV Ecosystem and NASCAR Partnership Marketing at ABB
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Insights For Selling To Amber

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amber is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Amber

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Amber move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Amber take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Amber

Personality Compatibility


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