Ameesha Prabhu

Critic
DISC Type : C

Chief Executive Officer at TRUST FOR RETAILERS & RETAIL ASSOCIATES OF INDIA (TRRAIN)

Mumbai, Maharashtra, India

Overview

Ameesha Prabhu is the Co-Founder and CEO of TRRAIN, a non-profit dedicated to empowering people in Indias retail sector. With over 30 years of experience, she rose from a shop floor associate to senior roles at Tesco and Shoppers Stop. She earned her Masters in Marketing from NMIMS.

Growing up in Mumbai, Ameesha was inspired by reading Nancy Drew novels, which instilled in her a strong drive for independence. She is passionate about creating sustainable livelihoods and fostering inclusive growth, dedicating her career to uplifting marginalized communities through skill development.

Unique fact: Ameesha is a recipient of the prestigious Helen Keller Award 2024 for her significant contributions to creating employment opportunities for Persons with Disabilities.

Personality Overview

ROI Driven

Objective Thinker

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Disability Inclusion
Leads the 'Pankh' initiative at TRRAIN, which has skilled and created employment for thousands of Persons with Disabilities, earning her the Helen Keller Award in 2024.
Women's Empowerment
Drives the 'TRRAINHer Ascent' program, which focuses on creating sustainable livelihoods for young women from marginalized backgrounds through skilling and employment in retail.
Future of Retail
Emphasizes that retail is powered by people. She champions up-skilling associates to adapt to omnichannel journeys, AI-led insights, and new store formats.

Media Appearances

Ameesha has no verified media appearances

Work History

2-2011
Chief Executive Officer at TRUST FOR RETAILERS & RETAIL ASSOCIATES OF INDIA (TRRAIN)
3-2009 - 1-2011
Trading Manager - Hardlines, Softlines & Appliances at Tesco Hindustan Wholesaling Pvt Ltd
1-2007 - 3-2009
General Manager - General Merchandise at Aditya Birla Retail Ltd
5-2004 - 1-2007
Head - Buying & Merchandising at Crossword Bookstores Ltd
2-1992 - 12-2000
Category Manager - Ethnic Wear, Lingerie & Jewelry at Shoppers Stop

Education

1996 - 1998
Masters in Marketing Management from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
1987 - 1992
BA from Mithibai :University of Mumbai

More Information

Social Presence :

Prographics :

Exp : 30 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Chief Executive Officer at TRUST FOR RETAILERS & RETAIL ASSOCIATES OF INDIA (TRRAIN)
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Insights For Selling To Ameesha

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ameesha is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ameesha

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ameesha move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ameesha take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ameesha

Personality Compatibility


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