Amit Baid in

Amit Baid

Doer · DISC type ds
President and CFO, Cognitus - an IBM Company at Cognitus
📍 New York, New York, United States

Amit Baid is a seasoned entrepreneur, investor, and technology executive, currently serving as the President and CFO of Cognitus, an IBM company. A Wharton MBA graduate, he has a proven history of founding successful software companies, including TradeFin, a fintech platform he founded and exited to Coupa Software.

Outside of his executive roles, Amit is an active venture investor as a Managing Partner at 10x Growth Ventures, where he backs and mentors the next generation of entrepreneurs. He has a keen interest in the broader societal and governance implications of new technologies like cryptocurrency.

He has co-founded two major software companies: TradeFin, which was acquired by Coupa, and the Series E-funded venture, MoEngage.

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Experience
9 Years
Current Role
President and CFO, Cognitus - an IBM Company
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Amit shows up

Deliberate Doer
Strategic Planner
Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Amit cares about

Fintech & SAAS
Founded TradeFin, an invoice financing and supply chain finance platform, which was successfully acquired by Coupa Software, demonstrating deep expertise in the fintech and SAAS space.
Venture Investing
Serves as Managing Partner at 10x Growth Ventures and invests in early-stage companies, reflecting a passion for fostering innovation and mentoring entrepreneurs.
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Career

Work history

7-2021
President and CFO, Cognitus - an IBM Company
Cognitus
7-2020
Managing Partner
10x Growth Ventures
12-2020
Board Member
SevenTrainVentures
3-2023
Founder and CEO
TradeFin (acquired by Coupa Software (NASDAQ - COUP)
1-2015 - 1-2019
Advisor To The Board
Crescerance
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2005 - 2007
MBA
The Wharton School
2004 - 2005
APM
Stanford University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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