Amit Baid

Doer
DISC Type : ds

President and CFO, Cognitus - an IBM Company at Cognitus

New York, New York, United States

Overview

Amit Baid is a seasoned entrepreneur, investor, and technology executive, currently serving as the President and CFO of Cognitus, an IBM company. A Wharton MBA graduate, he has a proven history of founding successful software companies, including TradeFin, a fintech platform he founded and exited to Coupa Software.

Outside of his executive roles, Amit is an active venture investor as a Managing Partner at 10x Growth Ventures, where he backs and mentors the next generation of entrepreneurs. He has a keen interest in the broader societal and governance implications of new technologies like cryptocurrency.

He has co-founded two major software companies: TradeFin, which was acquired by Coupa, and the Series E-funded venture, MoEngage.

Personality Overview

Deliberate Doer

Strategic Planner

Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Fintech & SAAS
Founded TradeFin, an invoice financing and supply chain finance platform, which was successfully acquired by Coupa Software, demonstrating deep expertise in the fintech and SAAS space.
Venture Investing
Serves as Managing Partner at 10x Growth Ventures and invests in early-stage companies, reflecting a passion for fostering innovation and mentoring entrepreneurs.
Enterprise AI
He is leading Cognitus, which focuses on a suite of AI-powered solutions, through its acquisition by IBM, indicating a strong focus on enterprise-level artificial intelligence.

Media Appearances

Amit has no verified media appearances

Work History

7-2021
President and CFO, Cognitus - an IBM Company at Cognitus
7-2020
Managing Partner at 10x Growth Ventures
12-2020
Board Member at SevenTrainVentures
3-2023
Founder and CEO at TradeFin (acquired by Coupa Software (NASDAQ - COUP)
1-2015 - 1-2019
Advisor To The Board at Crescerance

Education

2005 - 2007
MBA from The Wharton School
2004 - 2005
APM from Stanford University

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : Leadership Designation : President and CFO, Cognitus - an IBM Company at Cognitus

Interested in

Entertainment

Gaming

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Insights For Selling To Amit

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amit is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Amit

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Amit move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Amit take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Amit

Personality Compatibility


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