Amit Baid in

Amit Baid

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President and CFO, Cognitus - an IBM Company at Cognitus
📍 New York, New York, United States

Amit Baid is a seasoned entrepreneur, investor, and technology executive, currently serving as the President and CFO of Cognitus, an IBM company. A Wharton MBA graduate, he has a proven history of founding successful software companies, including TradeFin, a fintech platform he founded and exited to Coupa Software.

Outside of his executive roles, Amit is an active venture investor as a Managing Partner at 10x Growth Ventures, where he backs and mentors the next generation of entrepreneurs. He has a keen interest in the broader societal and governance implications of new technologies like cryptocurrency.

He has co-founded two major software companies: TradeFin, which was acquired by Coupa, and the Series E-funded venture, MoEngage.

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Experience
9 Years
Current Role
President and CFO, Cognitus - an IBM Company
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Amit cares about

Fintech & SAAS
Founded TradeFin, an invoice financing and supply chain finance platform, which was successfully acquired by Coupa Software, demonstrating deep expertise in the fintech and SAAS space.
Venture Investing
Serves as Managing Partner at 10x Growth Ventures and invests in early-stage companies, reflecting a passion for fostering innovation and mentoring entrepreneurs.
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Career

Work history

7-2021
President and CFO, Cognitus - an IBM Company
Cognitus
7-2020
Managing Partner
10x Growth Ventures
12-2020
Board Member
SevenTrainVentures
3-2023
Founder and CEO
TradeFin (acquired by Coupa Software (NASDAQ - COUP)
1-2015 - 1-2019
Advisor To The Board
Crescerance
In the press

Media appearances

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Education
2005 - 2007
MBA
The Wharton School
2004 - 2005
APM
Stanford University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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