Amit Lakhwani

Activist
DISC Type : Cd

Head of Sales Marketing at Appu Social

Mumbai, Maharashtra, India

Overview

Amit is a sales and marketing leader with over 17 years of experience, specializing in SaaS, AI, and CRM consulting. As the co-founder and CEO of Appu Social, he focuses on AI-driven solutions to help businesses expand their brand and customer loyalty. Colleagues and clients often describe him as a professional, dedicated, and technically sound expert.

His company, Appu Social, was uniquely named after the social and communal nature of elephants, reflecting a vision to foster team unity and positive client relationships.

Personality Overview

Observative

Value Conscious

Perfectionist

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

AI in Social Media
Co-founded Appu Social, an AI-powered tool designed to automate and revolutionize social media marketing for businesses, simplifying content creation and scheduling.
SaaS Growth
Focuses on building go-to-market strategies and scaling SaaS businesses, as evidenced by his current role and professional headline.
Startup Ecosystem
As a co-founder of multiple ventures, he actively engages with the startup community by promoting and participating in events that connect founders with investors.

Media Appearances

Amit has no verified media appearances

Work History

2-2022
Head of Sales Marketing at Appu Social
9-2011 - 8-2022
Head of Sales Marketing at Global Vision Technology
2-2010 - 9-2011
CRM Consultant & Project Lead (HSBC Invest Direct) at Global Vision Technology
9-2008 - 1-2010
Senior Software Engineer at Kudos info media

Education

2003 - 2007
B.E from TSEC

More Information

Social Presence :

Prographics :

Exp : 17 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Head of Sales Marketing at Appu Social
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Insights For Selling To Amit

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amit is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Amit

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Amit move?

  • Their decision making speed is somewhere in the middle.
  • Can Amit take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Amit

Personality Compatibility


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