Amit Madke

Questioner
DISC Type : c

AVP - Acqusition & Growth at FirstCry.com (BrainBees Solutions Ltd.)

Pune Division, Maharashtra, India

Overview

Amit Madke is the AVP of Marketing Acquisition & Growth at FirstCry. com, leveraging over 15 years of cross-functional experience. He specializes in digital marketing, team management, and process standardization, managing monthly ad spends exceeding Rs 3 crore. His colleagues describe him as methodical, purposeful, knowledgeable, and a dependable team player.

There is no publicly available information about his personal life or hobbies.

He is noted for being a subject matter expert in Digital Marketing, with colleagues highlighting that his caliber and expertise supersede the need for a formal degree.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digital Marketing Strategy
Has over 15 years of experience building and executing digital marketing activities to achieve business goals like specific CPA and CPL targets.
Performance Marketing
Manages significant paid media budgets for search, display, retargeting, and affiliate marketing to drive customer acquisition and growth for FirstCry. com.
Data-Driven Growth
Emphasizes using data findings for the efficient use of marketing costs to channel business growth, a core part of his professional philosophy.

Media Appearances

Amit has no verified media appearances

Work History

7-2024
AVP - Acqusition & Growth at FirstCry.com (BrainBees Solutions Ltd.)
2-2020
Head Marketing Acquisition & Growth at FirstCry.com (BrainBees Solutions Ltd.)
1-2019 - 1-2020
GM - Online Marketing at FirstCry.com (BrainBees Solutions Ltd.)
1-2017 - 12-2018
DGM- Digital Marketing at FirstCry.com (BrainBees Solutions Ltd.)
1-2014 - 12-2016
Sr. Manager - Digital Marketing at FirstCry.com (BrainBees Solutions Ltd.)

Education

1985 - 1996
SSC from Saraswati Vidyalaya Union High School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Pune Division, Maharashtra, India Job Level : N/A Designation : AVP - Acqusition & Growth at FirstCry.com (BrainBees Solutions Ltd.)
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Insights For Selling To Amit

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amit is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Amit

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Amit move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Amit take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Amit

Personality Compatibility


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