Anchit Chandra

Captain
DISC Type : DS

Vice President Digital Marketing at Muthoot FinCorp ONE

Bengaluru, Karnataka, India

Overview

Anchit is a high-impact marketing leader and the Head of Digital Marketing and CRM at Muthoot FinCorp ONE, with a long track record of driving digital-first growth. An MBA graduate from SIBM Pune, he is described by colleagues as a creative, dependable, and straightforward natural leader.

Outside of his primary role, Anchit is a voracious reader and a weekend biker. He is passionate about fostering innovation and actively engages with the marketing community by participating in industry events and serving on award juries to celebrate excellence in the financial services sector.

As a co-founder of the data analytics platform FleetOSmart, he successfully transformed fleet operations through cost optimization and enhanced profitability.

Personality Overview

Planner & Achiever

Output-Driven

Long-Term Thinker

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Fintech Innovation
As the digital marketing head for a large NBFC's fintech platform, he is focused on customer engagement and revenue acceleration in the fintech space.
BFSI Marketing
He recently served on the grand jury for the afaqs! BankFin 360 Awards, recognizing marketing excellence in India's Banking, Financial Services, and Insurance sector.
Scaling New Ventures
He has a proven history of building businesses from scratch, such as launching and scaling Ola's quick commerce and foods business to 50, 000 orders per day.

Media Appearances

Anchit has no verified media appearances

Work History

5-2022
Vice President Digital Marketing at Muthoot FinCorp ONE
10-2021 - 5-2022
Head - Revenue and Planning : Ola Dash & Ola Foods at Ola
6-2021 - 11-2021
Head - Last Mile Delivery at Ola
7-2020 - 6-2021
Head: India - Categories at Ola
7-2019 - 6-2020
Category Manager at Ola

Education

2006 - 2008
Master of Business Administration - MBA from Symbiosis Institute of Business Management, Pune
Marketing Accelerator from 10Xer Club

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Vice President Digital Marketing at Muthoot FinCorp ONE
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Insights For Selling To Anchit

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anchit is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Anchit

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Anchit move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Anchit take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Anchit

Personality Compatibility


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