Amna Zaidi FCA, CMgr MCMI

Captain
DISC Type : DS

Associate Lecturer at Cranfield School of Management

London, England, United Kingdom

Overview

Amna Zaidi is the Founder & CEO of Ahqenza Consulting, a firm dedicated to guiding CFOs through high-stakes finance transformations. With over 20 years of experience at institutions like Deloitte and NatWest, she is also an Associate Lecturer at Cranfield School of Management. People often describe her as compelling, authentic, and inspiring.

Outside of her corporate advisory work, Amna is passionate about developing the next generation of leaders and is a vocal advocate for mental health and diversity. She dedicates her personal time to volunteering with the Samaritans, providing emotional support to those in crisis, reflecting her deep commitment to mental well-being.

Amna is a bestselling author and has been honoured with the title of Freeman of the City of London.

Personality Overview

Decisive But Calm

Long-Term Thinker

Planner & Achiever

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Finance Transformation
Her entire consultancy is built around advising CFOs on delivering impactful, board-ready finance transformation projects, bridging the gap between intent and successful execution.
Leadership Development
Having developed over 3, 000 leaders, she is a bestselling author on the topic and teaches leadership at Cranfield School of Management.
Diversity & Inclusion
She is a recognized expert in D&I, often speaking about empowering diverse leaders and breaking barriers, drawing from her own career experiences.

Media Appearances

Amna has no verified media appearances

Work History

6-2025
Associate Lecturer at Cranfield School of Management
1-2025
Chief Investigator at Resolve By Ahqenza
1-2021
Founder & CEO at Ahqenza Consulting
12-2024
Consultant Partner at The TCM Group | Putting People First™️
12-2022
Committee Member Audit Registration Committee at ICAEW

Education

2001 - 2003
FCA from ICAEW
9-1998 - 6-2001
BSC Honors from Brunel University of London

More Information

Social Presence :

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Exp : 4 Location : London, England, United Kingdom Job Level : Leadership Designation : Associate Lecturer at Cranfield School of Management
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Insights For Selling To Amna

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amna is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Amna

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Amna move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Amna take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Amna

Personality Compatibility


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