Amy Adams Harding

Pioneer
DISC Type : dis

Director of Analytics and Revenue Optimization and Director of News Consumer Insights at Google

Mountain View, California, United States

Overview

Amy is a media and technology executive with over 20 years of experience at Google and DoubleClick, specializing in partnerships, product launches, and revenue growth. She has a strong background in analytics and has led teams with quotas over $900M. Colleagues describe her as driven, creative, and an empathetic leader.

Outside of work, Amy is passionate about womens sports and serves on the advisory board for Female Footballers, an organization that supports women in soccer, a sport her daughter plays. She also proudly supports her daughters published medical research into endometriosis, a cause she calls "deeply personal. "

Interesting fact: She is a self-described "rabid college hoops fan, " stemming from her time at Duke University.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

News Publisher Success
Her recent roles at Google focused on providing news organizations with analytics tools and strategies to grow audiences and increase revenue, working with partners like the NYT.
Go-to-Market Strategy
As a co-founder of the DoubleClick Ad Exchange and the first business hire for Google Surveys, she has deep experience taking new products from concept to scale.
Women in Sports
She serves on the advisory board of Female Footballers, an organization dedicated to supporting women in soccer, a sport her daughter plays.

Media Appearances

Google's Amy Adams Harding: 5 Steps We Can Take To Win Back .... Featured in Medium (Authority Magazine)

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Google's Amy Adams Harding on why digital newsrooms should 'act like an e-commerce player'. Featured in The Digiday Podcast (Apple Podcasts)

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Why digital newsrooms should 'act like an e‑commerce player' – Interview with Google’s Amy Adams Harding. Featured in Digiday

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Work History

5-2018 - 5-2022
Director of Analytics and Revenue Optimization and Director of News Consumer Insights at Google
11-2011 - 5-2018
Global Head of Google Survey Publisher Development at Google
12-2008 - 11-2011
Head of Industry, Retail at Google
3-2008 - 2-2024
Director of News Ecosystem Publisher Success at Google
12-2006 - 1-2009
Vice President of Strategic Initiatives and DoubleClick Ad Exchange Co-Founder at DoubleClick

Education

BA from Duke University
Financial Management Program (FMP) from General Electric

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mountain View, California, United States Job Level : N/A Designation : Director of Analytics and Revenue Optimization and Director of News Consumer Insights at Google
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Amy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They are generally fast movers and can take quick decisions
  • Can Amy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Amy

Personality Compatibility


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