Amy Bell

Trailblazer
DISC Type : DI

Founder at AML Sorted

Manchester Area, United Kingdom

Overview

Amy Bell is an anti-money laundering (AML) and compliance expert who founded AML Sorted and is the CEO of Teal Compliance. As Chair of The Law Society’s Economic Crime Task Force and an author on AML, she is a sought-after speaker. People frequently describe her as practical, knowledgeable, and approachable.

She is passionate about making compliance accessible and less stressful for law firms in the UK and Australia. Amy often shares her direct perspectives on professional matters through her writing and social media, aiming to help firms adapt to the changing legal landscape with practical, real-world solutions.

Unique fact: Amy met her husband, who lived across the road from her, when she was just 12 years old.

Personality Overview

Friendly But Fast

Achievement-Oriented

Values Relationships

They prefer to ensure that they are in control of the situation.  They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them.

Topics They Care About

Economic Crime Prevention
As Chair of The Law Society's Economic Crime Task Force, she frequently speaks on topics beyond AML, including sanctions, fraud, and tax evasion.
International AML Compliance
She has expanded her work to Australia, founding AML Sorted to help firms prepare for new AML legislation, indicating a focus on international standards and training.
Practical Risk Management
She advocates for compliance as "business protection, not business prevention, " focusing on practical, straightforward frameworks that support firms rather than hindering them.

Media Appearances

Australia's new AML rules and what they mean for firms, with Amy Bell (Founder, AML Sorted). Featured in Inside Risk and Compliance Podcast (Podscan.fm)

See Now

Work History

11-2024
Founder at AML Sorted
1-2018
Chief Executive Officer at Teal Compliance
4-2017
Director at Amy Bell Compliance
4-2017
Risk Management Consultant at Lockton Companies
10-2011
Member of the Money Laundering Task Force at The Law Society

Education

1993 - 1996
LLB (Hons) from University of Lancashire

More Information

Social Presence :

Prographics :

Exp : 14 Location : Manchester Area, United Kingdom Job Level : Leadership Designation : Founder at AML Sorted
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Amy

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Amy take some risk or not?

  • If necessary, they will be ready to take risks.

You And Amy

Personality Compatibility


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