Amy Benford

Inspirer
DISC Type : id

Senior Vice President, GM, Integrated Marketing and Advanced Advertising at Colgate-Palmolive

Greater Philadelphia, United States

Overview

Amy has no verified overview

Personality Overview

Decisive

Fast Adopter

Achievment Oriented

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Amy has no verified topics they care about

Media Appearances

Amy has no verified media appearances

Work History

9-2025
Senior Vice President, GM, Integrated Marketing and Advanced Advertising at Colgate-Palmolive
9-2022 - 9-2025
Vice President, GM Integrated Marketing & Advanced Advertising at Colgate-Palmolive
10-2019 - 9-2022
Senior Director, Integrated Marketing at Comcast
2017 - 10-2019
Media Director; Global Media and Media Analytics at Campbell Soup Company
2015 - 2017
Senior Manager, Global Media and Media Analytics at Campbell Soup Company

Education

Bachelor of Arts from Rutgers University
Education details unavailable from Monticello High School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Philadelphia, United States Job Level : Leadership Designation : Senior Vice President, GM, Integrated Marketing and Advanced Advertising at Colgate-Palmolive
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Amy

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Amy take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Amy

Personality Compatibility


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