Amy Burgdorf

Questioner
DISC Type : c

Adjunct Faculty Instructor at William & Mary – Raymond A. Mason School of Business

Detroit Metropolitan Area, United States

Overview

Amy has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Amy has no verified topics they care about

Media Appearances

Amy has no verified media appearances

Work History

2-2023 - 2-2025
Adjunct Faculty Instructor at William & Mary – Raymond A. Mason School of Business
2-2019
Founder at RUGGED BEAUTY
9-2016 - 7-2018
Director of Corporate Strategy at Carhartt
2006 - 8-2016
Director of Brand Strategy, Market Research & Insights at Carhartt
2001 - 2006
Marketing Manager at Carhartt

Education

MBA from University of Michigan - Stephen M. Ross School of Business
Bachelor of Arts - BA from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 30 Location : Detroit Metropolitan Area, United States Job Level : Leadership Designation : Adjunct Faculty Instructor at William & Mary – Raymond A. Mason School of Business
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Amy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Amy take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Amy

Personality Compatibility


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