Amy Burton

Supporter
DISC Type : s

VP of Commerce and Marketing Technology at Arhaus

San Francisco, California, United States

Overview

Amy Burton is a digital transformation and e-commerce leader with nearly 20 years of experience. As VP of Commerce and Marketing Technology at Arhaus, she leverages her expertise from leading large-scale transformations at Gap Inc. , including Athleta and Banana Republic. She holds a Bachelors in Information & Communications Technology.

Originally from New Zealand, Amy began her career there before relocating to San Francisco. She has spent over a decade in the Bay Area, leading teams and driving change for major retail brands, blending her international experience with a deep understanding of the US e-commerce market.

Unique fact: Amy was Banana Republics first-ever web producer for the European market, where she built the foundation for their cross-continental e-commerce operations.

Personality Overview

Social Proof Driven

Risk-averse

Slow To Decisions

They are unlikely to become strong champions as they don't prefer pushing other people.  They get along well with all people. They prefer to follow rules and procedures.

Topics They Care About

Content Supply Chains
She is a scheduled speaker at the Martech World Forum on the topic of fixing broken content supply chains, indicating it's a current professional focus.
Digital Transformation
Her entire career, from Gap Inc. to Arhaus, has focused on leading digital transformation and change management at the intersection of technology and people.
MarTech Strategy
She has extensive experience defining MarTech roadmaps and built a best-in-class B2C MarTech organization at Athleta to drive revenue and enhance customer experience.

Media Appearances

Amy has no verified media appearances

Work History

1-2026
VP of Commerce and Marketing Technology at Arhaus
6-2022 - 6-2025
Senior Director, Digital Experience at Athleta
7-2020 - 5-2022
Director Digital Production + Innovation & Technology at Gap
12-2018 - 7-2020
Director of Change Management, Ecommerce Product Management at Gap Inc.
10-2017 - 12-2018
Director of Digital Operations, Gap Global Online at Gap

Education

Bachelor of Information & Communications Technology from CPIT (Christchurch Polytechnic Institute of Technology)

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Francisco, California, United States Job Level : Senior Designation : VP of Commerce and Marketing Technology at Arhaus
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • If possible, connect them to existing customers
  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Focus your pitch on the impact that you could help them have on their organization

DONT's

  • Don’t rush them to make quick decisions
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Avoid saying anything that sounds like a risky proposition

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Amy

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Amy take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Amy

Personality Compatibility


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