Amy Burton in

Amy Burton

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VP of Commerce and Marketing Technology at Arhaus
📍 San Francisco, California, United States

Amy Burton is a digital transformation and e-commerce leader with nearly 20 years of experience. As VP of Commerce and Marketing Technology at Arhaus, she leverages her expertise from leading large-scale transformations at Gap Inc. , including Athleta and Banana Republic. She holds a Bachelors in Information & Communications Technology.

Originally from New Zealand, Amy began her career there before relocating to San Francisco. She has spent over a decade in the Bay Area, leading teams and driving change for major retail brands, blending her international experience with a deep understanding of the US e-commerce market.

Unique fact: Amy was Banana Republics first-ever web producer for the European market, where she built the foundation for their cross-continental e-commerce operations.

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Experience
19 Years
Current Role
VP of Commerce and Marketing Technology
Job Level
Senior
Location
San Francisco, California, United States
Personality Overview

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Priorities

Topics Amy cares about

Content Supply Chains
She is a scheduled speaker at the Martech World Forum on the topic of fixing broken content supply chains, indicating it's a current professional focus.
Digital Transformation
Her entire career, from Gap Inc. to Arhaus, has focused on leading digital transformation and change management at the intersection of technology and people.
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Career

Work history

1-2026
VP of Commerce and Marketing Technology
Arhaus
6-2022 - 6-2025
Senior Director, Digital Experience
Athleta
7-2020 - 5-2022
Director Digital Production + Innovation & Technology
Gap
12-2018 - 7-2020
Director of Change Management, Ecommerce Product Management
Gap Inc.
10-2017 - 12-2018
Director of Digital Operations, Gap Global Online
Gap
In the press

Media appearances

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Education
Bachelor of Information & Communications Technology
CPIT (Christchurch Polytechnic Institute of Technology)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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