Amy Castle

Questioner
DISC Type : c

Senior Vice President Communications at Business Council of Canada

Ottawa, Ontario, Canada

Overview

Amy has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Amy has no verified topics they care about

Media Appearances

Amy has no verified media appearances

Work History

1-2023
Senior Vice President Communications at Business Council of Canada
3-2020 - 1-2023
Vice President Communications at Business Council of Canada
Executive Producer, Power and Politics at CBC
Producer, CBC Parliamentary Bureau at CBC
Producer, Studio Sparks at CBC

Education

Bachelor of Arts from Queen's University
Master of Arts (M.A.) from Western University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Ottawa, Ontario, Canada Job Level : Leadership Designation : Senior Vice President Communications at Business Council of Canada
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Amy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Amy take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Amy

Personality Compatibility


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