Amy Cunningham

Examiner
DISC Type : sc

Founder at The Social Muze

Liverpool, England, United Kingdom

Overview

Amy Cunningham is the Founder of The Social Muze, a marketing agency that builds strategies to scale founder-led brands. With a Bachelor of Science from Liverpool John Moores University, she specializes in growing audiences and driving results through content that converts.

Her unique perspective is that "personal branding is STUPIDLY boring. " She advocates for simplifying marketing by focusing on one platform with a consistent strategy rather than overthinking it.

Personality Overview

Process Oriented

Tough To Convince

Unexpressive

Being observant comes to them naturally.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Marketing Systems
Believes that a solid system, not just more content, is the key to converting audience growth into scalable revenue for founders.
Founder-Led Growth
Focuses her agency, The Social Muze, on helping founders, creators, and service-based businesses scale their brands and drive results.
Content that Converts
Emphasizes creating content and simple funnels that turn online attention into tangible leads, clients, and sales, rather than just generating likes.

Media Appearances

Amy has no verified media appearances

Work History

4-2024
Founder at The Social Muze
4-2025
Channel Partner at Chatloop
1-2024 - 12-2024
Digital Marketing Executive and Shopify Designer at 528 Digital LTD
1-2024 - 12-2024
Marketing Manager at The eCommerce Club
2-2022 - 1-2024
Digital Marketing Executive at Move Residents

Education

9-2019 - 7-2022
Bachelor of Science - BS from Liverpool John Moores University
9-2017 - 6-2019
A-Levels from Mount Lourdes Grammar School, Enniskillen

More Information

Social Presence :

Prographics :

Exp : 3 Location : Liverpool, England, United Kingdom Job Level : Leadership Designation : Founder at The Social Muze
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Amy

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Amy take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Amy

Personality Compatibility


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