Amy Guo

Evaluator
DISC Type : csd

Associate Brand Manager at General Mills

Toronto, Ontario, Canada

Overview

Amy has no verified overview

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Amy has no verified topics they care about

Media Appearances

Amy has no verified media appearances

Work History

5-2025 - 8-2025
Associate Brand Manager at General Mills
1-2025
Product Analyst at Next World Ventures Inc.
5-2024 - 8-2024
Associate Brand Manager Intern at General Mills
4-2024 - 6-2025
Co-President at UBC Marketing Association
4-2023 - 4-2024
Vice President, Corporate Relations at UBC Marketing Association

Education

9-2021 - 5-2026
Bachelor of Commerce - BCom from UBC Sauder School of Business
8-2025 - 12-2025
Bachelor of Business Administration - BBA from Esade

More Information

Social Presence :

Prographics :

Exp : 2 Location : Toronto, Ontario, Canada Job Level : Junior Designation : Associate Brand Manager at General Mills
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Amy

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Amy take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Amy

Personality Compatibility


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