Amy Hawthorne is a Principal Analyst at Forrester specializing in Demand and Account-Based Marketing (ABM) strategies. With over 15 years of B2B marketing leadership, she helps organizations align sales and marketing to accelerate growth. Colleagues describe her as an innovative, strategic, and trustworthy leader. She holds a BBA from Texas State University.
Outside of her analyst role, Amy demonstrates a keen interest in the intersection of business and technology. She follows major news outlets like The Wall Street Journal and technology firms such as VMware, indicating a passion for staying current on market trends and tech innovations.
While VP of Global Marketing at iland Cloud, she successfully grew the companys Alliance Partner marketing development fund programs by 500%.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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