Amy Hawthorne in

Amy Hawthorne

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VP, Principal Analyst, Demand/ABM Strategies at Forrester
📍 Austin, Texas, United States

Amy Hawthorne is a Principal Analyst at Forrester specializing in Demand and Account-Based Marketing (ABM) strategies. With over 15 years of B2B marketing leadership, she helps organizations align sales and marketing to accelerate growth. Colleagues describe her as an innovative, strategic, and trustworthy leader. She holds a BBA from Texas State University.

Outside of her analyst role, Amy demonstrates a keen interest in the intersection of business and technology. She follows major news outlets like The Wall Street Journal and technology firms such as VMware, indicating a passion for staying current on market trends and tech innovations.

While VP of Global Marketing at iland Cloud, she successfully grew the companys Alliance Partner marketing development fund programs by 500%.

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Experience
13 Years
Current Role
VP, Principal Analyst, Demand/ABM Strategies
Job Level
Senior
Location
Austin, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Amy cares about

ABM Strategies
As a Principal Analyst in this specific area, she provides expert guidance on modernizing and elevating account-based marketing performance for business and technology leaders.
Sales & Marketing Alignment
She is genuinely passionate about this topic, which is a core focus of her work at Forrester and a recurring theme throughout her career.
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Career

Work history

4-2025
VP, Principal Analyst, Demand/ABM Strategies
Forrester
9-2019 - 3-2025
Principal Analyst, Demand/ABM Strategies
Forrester
10-2017 - 6-2019
VP, Global Marketing
iland Cloud (acquired by 11:11 Systems)
6-2016 - 9-2017
VP, Marketing
KEY Concierge
2-2015 - 6-2016
VP, Marketing
Phunware, Inc.
In the press

Media appearances

Amy Hawthorne - Forrester. Featured in Forrester
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Amy Hawthorne - Forrester Blog Author Page. Featured in Forrester
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Education
1993 - 1998
BBA
Texas State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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