Rick Bradberry is an Executive Partner and Principal Analyst at Forrester, specializing in advising C-level executives on revenue growth. With a history as a CRO and CMO, he has expertise in scaling SaaS companies, leading two to successful exits. He holds an MBA from Indiana University and is Pragmatic Marketing Certified.
Outside of his executive roles, Rick shows a keen interest in entrepreneurship and business ownership models, even discussing private equity investments with his teenage son. He is a published author on topics related to business travel contracts and ethical considerations, demonstrating deep industry knowledge.
Unique fact: Rick recently discovered that Googles Gemini AI created a summary of his own Forrester research blogs, highlighting his work on the "New B2B Sales Supercycle. "
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