Ron Ricard in

Ron Ricard

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Director, Marketing Analytics at Forrester
📍 Greater Boston, United States

Ron Ricard is the Director of Marketing Analytics at Forrester, specializing in the intersection of technology and marketing. He leads a team focused on demand generation, lead funnel optimization, and data governance. Colleagues describe him as diligent, detail-oriented, and incredibly knowledgeable about the systems he works with. He holds a BS from Daniel Webster College.

Before his career in marketing, Ron was an Airport Logistics Manager for a government contractor, supporting the federalization of airport security screeners across the US.

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Experience
25 Years
Current Role
Director, Marketing Analytics
Job Level
Mid-senior
Location
Greater Boston, United States
Personality Overview

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Communication Style
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Priorities

Topics Ron cares about

Marketing Analytics
Leads analysis, modeling, and report development to support demand generation and optimize the lead funnel. His focus is on KPIs for corporate and client group marketing.
Team Leadership
Manages a team of analysts and frequently celebrates his team's work anniversaries and professional contributions publicly, showing he values dedication and growth.
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Career

Work history

7-2017
Director, Marketing Analytics
Forrester
7-2013 - 7-2017
Senior Manager, Marketing Analytics
Forrester
7-2007 - 7-2013
Manager, Marketing Analytics
Forrester
5-2003
Director, Marketing Analytics
Forrester Research B.V.
7-2002 - 12-2002
Airport Logistics Manager
Windmill International
In the press

Media appearances

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Education
BS
Daniel Webster College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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