Ron Ricard

Wildcard
DISC Type : sci

Director, Marketing Analytics at Forrester

Greater Boston, United States

Overview

Ron Ricard is the Director of Marketing Analytics at Forrester, specializing in the intersection of technology and marketing. He leads a team focused on demand generation, lead funnel optimization, and data governance. Colleagues describe him as diligent, detail-oriented, and incredibly knowledgeable about the systems he works with. He holds a BS from Daniel Webster College.

Before his career in marketing, Ron was an Airport Logistics Manager for a government contractor, supporting the federalization of airport security screeners across the US.

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Marketing Analytics
Leads analysis, modeling, and report development to support demand generation and optimize the lead funnel. His focus is on KPIs for corporate and client group marketing.
Team Leadership
Manages a team of analysts and frequently celebrates his team's work anniversaries and professional contributions publicly, showing he values dedication and growth.
Marketing Infrastructure
His specialties include building marketing's technical infrastructure, and he has served as a project manager for key technology initiatives within his department.

Media Appearances

Ron has no verified media appearances

Work History

7-2017
Director, Marketing Analytics at Forrester
7-2013 - 7-2017
Senior Manager, Marketing Analytics at Forrester
7-2007 - 7-2013
Manager, Marketing Analytics at Forrester
5-2003
Director, Marketing Analytics at Forrester Research B.V.
7-2002 - 12-2002
Airport Logistics Manager at Windmill International

Education

BS from Daniel Webster College

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Boston, United States Job Level : Mid-senior Designation : Director, Marketing Analytics at Forrester
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Insights For Selling To Ron

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ron is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ron

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Ron move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ron take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ron

Personality Compatibility


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