Amy Jackson

Energizer
DISC Type : I

Founder and CEO at TaleSplash

Austin, Texas, United States

Overview

Amy Jackson is the Founder and CEO of TaleSplash, a PR agency helping emerging tech, health, and lifestyle brands. With a background shaping narratives for companies like SAP Concur, Mint. com, and LivingSocial, she has extensive experience in brand building during times of rapid change. She studied Brand & Reputation at Dartmouths Tuck School of Business.

Outside of her professional life, Amy is a dedicated heart health advocate, serving as the Circle of Red Chair for the American Heart Associations Go Red for Women team in Austin. She lives in the Austin hill country with her husband, two sons, and their labradoodle, and is a passionate supporter of fellow working mothers.

Unique fact: Early in her career, she successfully helped potato farmers navigate the public relations challenges of the low-carb diet era.

Personality Overview

Big Picture Person

Relationship Oriented

Believer

They are naturally enthusiastic, so take their promise with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Women's Heart Health
Serves as the Circle of Red Chair for the American Heart Association in Austin and is a passionate advocate, frequently posting about Go Red for Women events and Heart Month.
Brand Storytelling
Her entire career and the focus of her agency, TaleSplash, is centered on helping brands shape their public narrative and make a splash in the media.
Female Entrepreneurship
As a founder herself and the Austin Chapter Lead for The Female Founder Collective, she is actively involved in supporting and cheering on women in business.

Media Appearances

PR Secrets Revealed by Industry Leader of TaleSplash, Amy Jackson. Featured in Apple Podcasts

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with Amy Jackson from TaleSplash - Agency Darlings. Featured in Spotify

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PR for a Changing World with TaleSplash's Amy Jackson. Featured in Global Results PR

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Work History

7-2021
Founder and CEO at TaleSplash
10-2024
Circle of Red Chair & Go Red for Women ELT at American Heart Association
1-2025
Member at Mixing Board
10-2025
Austin Chapter Lead at The Female Founder Collective
9-2021
Member at The Female Founder Collective

Education

2014 - 2014
Brand & Reputation from The Tuck School of Business at Dartmouth
1999 - 2003
Bachelor's from California State University, Chico

More Information

Social Presence :

Prographics :

Exp : 4 Location : Austin, Texas, United States Job Level : Leadership Designation : Founder and CEO at TaleSplash
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Amy

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Amy take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Amy

Personality Compatibility


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