Laura McDonald

Evaluator
DISC Type : csd

Vice President of Marketing and Patient Access at Planned Parenthood of Greater Washington and North Idaho

United States

Overview

Laura has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

3-2023
Vice President of Marketing and Patient Access at Planned Parenthood of Greater Washington and North Idaho
3-2021 - 3-2023
Director of Patient Access at Planned Parenthood of Greater Washington and North Idaho
6-2017 - 3-2021
Patient Access and Marketing Manager at Planned Parenthood of Greater Washington and North Idaho
7-2012 - 1-2013
Skin Therapist at ULTA Beauty
9-2011 - 3-2012
Spa Coordinator at Four Seasons Hotels and Resorts

Education

Bachelor of Science - BS from Western Governors University
2007 - 2008
Esthetics License from Naperville Skin Insitute

More Information

Social Presence :

Prographics :

Exp : 11 Location : United States Job Level : Senior Designation : Vice President of Marketing and Patient Access at Planned Parenthood of Greater Washington and North Idaho
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Laura

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Laura take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Laura

Personality Compatibility


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