Amy King

Galvanizer
DISC Type : Id

Head of Grocery & GM Planning at Sainsbury's

London, England, United Kingdom

Overview

Amy has no verified overview

Personality Overview

Persuader

Socially Adept

Self-Assured

They do not mind taking risks and can make hard decisions, if necessary.  They are charming and have the ability to align others behind their decisions. They like to keep things under control.

Topics They Care About

Amy has no verified topics they care about

Media Appearances

Amy has no verified media appearances

Work History

7-2025
Head of Grocery & GM Planning at Sainsbury's
8-2024 - 8-2025
Head of Category Planning | Sainsburys | Bakery & Food to Go at Sainsbury's
9-2023 - 9-2024
Commercial Director at Doughlicious The London Dough Co.
11-2021 - 9-2024
Head Of Business Development at Doughlicious The London Dough Co.
2-2020 - 9-2021
Head of buying - Consumer Grocery at Ocado Retail Ltd

Education

1998 - 2002
Bachelor’s Degree from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Senior Designation : Head of Grocery & GM Planning at Sainsbury's
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Talk about other customers and how they have derived value from your product
  • Present testimonials from existing customers about their experience with your product
  • Take a friendly, informal yet confident approach while pitching

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Amy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Amy move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Amy take some risk or not?

  • They can take risks if necessary.

You And Amy

Personality Compatibility


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