Amy Mercado

Collaborator
DISC Type : is

Academy Director at Connect Management

United Kingdom

Overview

Amy Mercado is the Academy Director at Connect Management, where she leads the division focused on nurturing the next generation of micro-creators. With a background in account management and a Bachelor of Arts from Nottingham Trent University, she is passionate about building effective creator marketing campaigns for leading brands.

She finds deep fulfillment in making a difference in peoples lives through her work. Amy has a strong appreciation for compelling brand storytelling and authentic content, showing a keen interest in creative advertising and organic creator partnerships that resonate with audiences.

She successfully built the Academy team at Connect Management from a solo venture into a thriving team of three.

Personality Overview

Good Listener

Consensus Builder

Appreciative

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

Creator Marketing
Her role is dedicated to managing and growing a roster of micro-creators, connecting them with leading brands for campaigns.
Team Growth
She has shared her pride in personally expanding her Academy team at Connect Management from just herself to three people.
Authentic Content
She highlights and praises creators who produce successful organic content, showing she values authenticity in influencer marketing.

Media Appearances

Amy has no verified media appearances

Work History

1-2025
Academy Director at Connect Management
9-2023 - 1-2025
Senior Account Manager at Buttermilk
11-2022 - 9-2023
Account Manager at Buttermilk
9-2021 - 11-2022
Senior Account Executive at Buttermilk
9-2019 - 4-2020
Press and Social Media Assistant at Flipside PR

Education

2015 - 2018
Bachelor of Arts - BA from Nottingham Trent University
2017 - 2017
Creative London Summer School Programme from ESCP Business School

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : Mid-senior Designation : Academy Director at Connect Management
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Show them how they look good by making this decision
  • Take time to make them feel comfortable before getting to the main pitch
  • Summarize the key points at the end of the conversation

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Amy

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Amy take some risk or not?

  • They are unlikely to take many risks.

You And Amy

Personality Compatibility


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