Amy Payne

Commander
DISC Type : D

Marketing Campaigns Manager at Chesnara Life (UK) Ltd

Redditch, England, United Kingdom

Overview

Amy is a Marketing Campaigns Manager at Chesnara Life (UK) Ltd with over 14 years of experience in B2B financial services marketing. She specializes in creating campaigns for Financial Advisers across mortgages, lending, and protection. Colleagues describe her as creative, diligent, and a great team player.

Outside of her direct role, Amy shows a creative and personal touch in her professional interactions, such as creating homemade holiday cards for her network. She is also supportive of her connections, actively using her platform to help former colleagues find new career opportunities.

Unique fact: Amy became a Chartered Manager through the Chartered Management Institute in 2021.

Personality Overview

Decisive

Very Quick

Candid & Clear

They prefer to move quickly, and expect the same from others.  They do not care very much about building rapport or relationships. They respond well to strong and respectful communication.

Topics They Care About

Financial Adviser Marketing
Her career is focused on planning and delivering campaigns and events specifically aimed at Financial Advisers in the UK intermediary market.
B2B Campaign Strategy
As a Marketing Campaigns Manager, she has extensive experience developing B2B marketing strategies for financial products like mortgages, protection, and later life lending.
Protection Insurance
She has recently been promoting awareness campaigns and webinars focused on Critical Illness Cover, demonstrating a focus on protection products.

Media Appearances

Amy has no verified media appearances

Work History

1-2026
Marketing Campaigns Manager at Chesnara Life (UK) Ltd
4-2025 - 1-2026
Marketing Campaigns Manager (B2B) at HSBC
12-2022 - 4-2025
Senior Marketing Executive at Equity Release Supermarket
1-2017 - 12-2022
Marketing Executive at TMA Club
5-2014 - 1-2017
Marketing Executive at Sesame Bankhall Group

Education

2019 - 2021
Diploma from Chartered Management Institute
2019 - 2021
Level 3 from Chartered Management Institute

More Information

Social Presence :

Prographics :

Exp : 18 Location : Redditch, England, United Kingdom Job Level : Middle Designation : Marketing Campaigns Manager at Chesnara Life (UK) Ltd
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Amy

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • If convinced, they can reach decisions quite fast.
  • Can Amy take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Amy

Personality Compatibility


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