Ana Cristina Novaes Costa in

Ana Cristina Novaes Costa

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Superintendente Relacionamento Comercial at Seguros Unimed
📍 Greater São Paulo Area, Brazil

Ana Cristina Novaes Costa is a seasoned executive with 28 years of experience in the B2B health and dental insurance market, holding leadership roles at firms like Amil, Hapvida, and currently Seguros Unimed. She is an expert in commercial strategy, sales, and after-sales, and holds a certification in "AI for Leaders".

Her focus at Seguros Unimed is on enhancing the customer journey and strengthening client relationships to drive retention and growth. She is passionate about leveraging her extensive experience to improve service quality and ensure client loyalty, viewing a retained client as a brand advocate.

She has led the implementation of digital prospecting and CRM tools, demonstrating a commitment to modernizing sales processes.

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Experience
6 Years
Current Role
Superintendente Relacionamento Comercial
Location
Greater São Paulo Area, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Ana cares about

B2B Health Strategy
Her 28-year career is dedicated to commercial strategy, negotiation, and customizing health and dental plans for the corporate segment with leading Brazilian operators.
Customer Journey
In her current role, she is strategically focused on improving the end-to-end customer experience to foster loyalty and turn clients into brand advocates.
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Career

Work history

7-2025
Superintendente Relacionamento Comercial
Seguros Unimed
1-2024
Gerente Nacional de Relacionamento Comercial Saúde e Odonto
Seguros Unimed
11-2021 - 6-2023
Commercial Director
Grupo NotreDame Intermédica
9-2020 - 5-2021
Head of Field Sales
Saúde iD
12-2019 - 4-2020
Commercial Director
FEMME - Laboratório da Mulher
In the press

Media appearances

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Education
1995 - 2001
Bacharelado
Pontifícia Universidade Católica de São Paulo
1991 - 1995
Bacharelado em Administração
FAAP - Fundação Armando Alvares Penteado
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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