Ana Cristina Novaes Costa

Activist
DISC Type : Cd

Superintendente Relacionamento Comercial at Seguros Unimed

Greater São Paulo Area, Brazil

Overview

Ana Cristina Novaes Costa is a seasoned executive with 28 years of experience in the B2B health and dental insurance market, holding leadership roles at firms like Amil, Hapvida, and currently Seguros Unimed. She is an expert in commercial strategy, sales, and after-sales, and holds a certification in "AI for Leaders".

Her focus at Seguros Unimed is on enhancing the customer journey and strengthening client relationships to drive retention and growth. She is passionate about leveraging her extensive experience to improve service quality and ensure client loyalty, viewing a retained client as a brand advocate.

She has led the implementation of digital prospecting and CRM tools, demonstrating a commitment to modernizing sales processes.

Personality Overview

Observative

Value Conscious

Perfectionist

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

B2B Health Strategy
Her 28-year career is dedicated to commercial strategy, negotiation, and customizing health and dental plans for the corporate segment with leading Brazilian operators.
Customer Journey
In her current role, she is strategically focused on improving the end-to-end customer experience to foster loyalty and turn clients into brand advocates.
Sales Digitalization
Has hands-on experience pioneering digital prospecting processes and implementing commercial CRM tools like Hubspot to structure sales and after-sales.

Media Appearances

Ana has no verified media appearances

Work History

7-2025
Superintendente Relacionamento Comercial at Seguros Unimed
1-2024
Gerente Nacional de Relacionamento Comercial Saúde e Odonto at Seguros Unimed
11-2021 - 6-2023
Commercial Director at Grupo NotreDame Intermédica
9-2020 - 5-2021
Head of Field Sales at Saúde iD
12-2019 - 4-2020
Commercial Director at FEMME - Laboratório da Mulher

Education

1995 - 2001
Bacharelado from Pontifícia Universidade Católica de São Paulo
1991 - 1995
Bacharelado em Administração from FAAP - Fundação Armando Alvares Penteado

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater São Paulo Area, Brazil Job Level : N/A Designation : Superintendente Relacionamento Comercial at Seguros Unimed
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Insights For Selling To Ana Cristina

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Cristina is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ana Cristina

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ana Cristina move?

  • Their decision making speed is somewhere in the middle.
  • Can Ana Cristina take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ana Cristina

Personality Compatibility


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