Ana Guevara

Critic
DISC Type : C

Jefe Cobranzas at MAPFRE

Guayaquil, Guayas, Ecuador

Overview

A Head of Collections at MAPFRE with extensive experience in credit and collections across the insurance, banking, and consumer goods industries. She holds an MBA from Universidad Casa Grande and is certified in AI and Prompt Engineering, showcasing a commitment to modernizing her field.

This individual has a creative side, having completed a course in Adobe Illustrator. She champions values like transparency, humility, and synergy, frequently highlighting the importance of leadership and a unified team approach in her work.

She recently earned a certification in Introduction to AI and Prompt Engineering through her company.

Personality Overview

Information Seeker

ROI Driven

Precise

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Team Leadership
Frequently emphasizes leadership qualities like commitment, transparency, and humility, believing in the power of team synergy for achieving daily success.
Information Security
Stresses the importance of adhering to security and information protection protocols, viewing integrity as integral to daily management.
AI in Collections
[Predicted] Her recent certification in AI and prompt engineering suggests a forward-thinking approach to leveraging new technology to optimize collections processes.

Media Appearances

Ana has no verified media appearances

Work History

3-2025
Jefe Cobranzas at MAPFRE
8-2024 - 2-2025
Analista Cobranzas at MAPFRE
9-2023 - 5-2024
Cartera Internacional at REYBANPAC Rey Banano del Pacífico C.A.
11-2021 - 9-2023
Analista de crédito y cartera at Negocios Industriales Real Nirsa, S.A
5-2017 - 10-2021
Ejecutivo de cartera de clientes at Ecuadescuento S.A.

Education

Master of Business Administration - MBA from Universidad Casa Grande
2012 - 2017
Ing. Marketing y Negociación Comercial from Universidad de Guayaquil

More Information

Social Presence :

Prographics :

Exp : 10 Location : Guayaquil, Guayas, Ecuador Job Level : N/A Designation : Jefe Cobranzas at MAPFRE
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ana

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ana take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ana

Personality Compatibility


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