Ana Luiza Rovielo

Questioner
DISC Type : c

Head de Produto | Pequenas e médias empresas - Visão Cliente at Serasa Experian

São Paulo, São Paulo, Brazil

Overview

Ana has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Ana has no verified topics they care about

Media Appearances

Ana has no verified media appearances

Work History

7-2025
Head de Produto | Pequenas e médias empresas - Visão Cliente at Serasa Experian
6-2023 - 8-2025
Group Product Manager | Pequenas e medias empresas - Collection at Serasa Experian
11-2021 - 6-2023
Product & tribe lead | Growth at Lemon Energia
8-2019 - 11-2021
Group Product Manager | Serasa Limpa Nome at Serasa Consumidor
7-2018 - 7-2019
Group Product Manager | Digital Products - Credit at Itaú Unibanco

Education

2018 - 2019
Master of Business Innovation from FIAP
2019 - 2019
Digital Product Leadership from Tera

More Information

Social Presence :

Prographics :

Exp : 14 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Head de Produto | Pequenas e médias empresas - Visão Cliente at Serasa Experian
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Insights For Selling To Ana Luiza

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Luiza is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ana Luiza

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ana Luiza move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ana Luiza take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ana Luiza

Personality Compatibility


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