Ana María Fernandez
Judge · DISC type DcAna María Fernandez is a seasoned banking executive with a history at institutions like Konfío and Citibank. She specializes in designing and leading corporate growth, sales strategy, and digital transformation initiatives for commercial and SME segments. Described by colleagues as a "strong and great leader, " she holds an MBA and a degree in Computer Engineering.
Her recent focus includes leveraging AI to enhance sales processes, demonstrated by her active participation in building an AI sales pitch agent. She is passionate about driving value to customers through market insight analysis and inspiring high-performing teams to exceed objectives.
Unique fact: Ana María recently competed in an internal AI hackathon to develop an AI Sales Agent for her commercial team at Konfío.
Read the full overview →How Ana shows up
They take a lot of pride in personal achievements. They are not always relationship oriented. They respond well to strong and respectful communication.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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