Melissa Caperton

Critic
DISC Type : C

Director Physician Coding at Baptist Health

Metro Jacksonville, United States

Overview

Melissa Caperton is a healthcare operations and coding director with 30 years of experience, holding a Doctorate in Health Administration. She specializes in quality improvement, reimbursement, and leading organizations through CMS quality programs like MIPS and QPP. Her expertise lies in enhancing departmental performance through technology, process optimization, and robust educational programs.

Outside of her professional life, Melissa is passionate about giving back to the community. She is involved in church mission trips with her husband, Carlos, to support pastors and their ministries. She actively champions and encourages support for local organizations like the Amanda Ranch, which provides refuge for families to heal.

Unique fact: Melissa was named the AAPC Member of the Year in 2014, an award based on nominations from peers and employers for outstanding professional contributions.

Personality Overview

Objective Thinker

Precise

Critic

It is very likely that they will negotiate pricing or other important terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Value-Based Funding
She has a proven track record of leading organizations through the adoption of value-based funding, contributing to $6M in quality-based revenue in a previous role.
Healthcare Quality Improvement
A key focus of her career has been establishing robust quality improvement functions and ensuring compliance and success with CMS programs like MIPS, QPP, and PQRS.
Substance Use Prevention
She is currently involved in launching the PANDA (Preventing Alcohol, Nicotine & Drug Addiction) program to identify and provide early intervention for substance use disorders.

Media Appearances

Melissa has no verified media appearances

Work History

12-2021
Director Physician Coding at Baptist Health
5-2012 - 5-2020
Adjunct Online Instructor at Ultimate Medical Academy
4-2011 - 4-2012
Chair - AAPCCA Board of Directors at American Academy of Professional Coders
3-1999 - 12-2011
Manager of Reimbursement and Education at University of Florida Jacksonville Physicians, Inc.
7-1998 - 3-1999
Education Specialist at University of Florida Jacksonville Physicians, Inc.

Education

2021 - 2025
Doctor of Health Administration from Northcentral University
Masters of Arts from Webster University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Metro Jacksonville, United States Job Level : Mid-senior Designation : Director Physician Coding at Baptist Health
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Melissa

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Melissa take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Melissa

Personality Compatibility


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