Ana Marturet 🌲 in

Ana Marturet 🌲

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Director of Paid Social at Understory
📍 Mexico City Metropolitan Area

Ana is a B2B marketing strategist and the Director of Paid Social at Understory, specializing in demand generation and maximizing ROI on platforms like LinkedIn, Meta, and Google. People she has worked with describe her as a "rockstar, " a "true leader, " and "results-driven, " with a deep understanding of marketing strategy and a proactive approach to driving growth.

Outside of her core marketing roles, Ana is a forward-thinker who actively discusses emerging trends, such as leveraging AI to scale content while maintaining a human touch. She values in-person collaboration and has a passion for building genuine connections with her colleagues and partners, often meeting them face-to-face to strengthen working relationships.

Anas career is marked by long-standing professional relationships; she reunited with colleagues from earlier in her career to work together again four years later.

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Experience
8 Years
Current Role
Director of Paid Social
Job Level
Mid-senior
Location
Mexico City Metropolitan Area
Personality Overview

How Ana shows up

Communication Style
Decision Approach
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Priorities

Topics Ana cares about

Paid Social ROI
As Director of Paid Social, she has managed over $50M in ad spend and focuses on helping companies maximize their investment to exceed growth goals.
B2B Marketing Trends
She has participated in webinars and podcasts discussing future B2B marketing trends, emphasizing quality content, thought leadership, and AI's role in personalization.
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Career

Work history

3-2025
Director of Paid Social
Understory
2-2021 - 2-2025
Director Marketing Strategy
Metadata
9-2019 - 2-2021
Head Of Marketing
SiiLA México
8-2018 - 9-2019
Executive Account Manager
Guerra Castellanos y Asociados
5-2017 - 5-2018
Marketing and Communications Specialist
Gryffin Media
In the press

Media appearances

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Education
2011 - 2016
Comunicación Social
Universidad Monteávila
1996 - 2011
Education details unavailable
Academia Merici
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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