Ana Mazzeo

Sharpshooter
DISC Type : DC

Managing Director Italy at WOBI

Milan, Lombardy, Italy

Overview

Ana Mazzeo is the Managing Director of WOBI Italia, leading the renowned World Business Forum. An Argentinian native with a journalism degree and an EMBA from MIP Politecnico di Milano, she is frequently recognized for her results-driven and people-focused leadership style, doubling her divisions growth in two years.

Having moved to Italy at 25 without knowing the language, Ana has built an international career across the US and Europe. She mentors young women entering business and advocates for female empowerment, believing its possible to have both a successful career and a fulfilling family life.

Ana was named one of Forbes Italys "Top 100 Successful Women" for 2024 and one of Fortune Italys "50 Most Powerful Women" in 2023 for her influential leadership.

Personality Overview

Thorough Evaluator

ROI Driven

Rigorous & Demanding

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They are very proud of what they do.

Topics They Care About

Women in Leadership
Recognized by Forbes and Fortune as one of Italy's most powerful women and actively mentors young women entering the business world.
People-centric Management
Her leadership philosophy centers on creating happy, motivated teams, believing that personal well-being directly drives business results and extraordinary success.
Global Business Trends
As the head of WOBI Italia, she is deeply involved in selecting and presenting the most influential global management ideas to top executives.

Media Appearances

Ana Mazzeo on SkyTG24 About Gender Equality: “For Real Change …”. Featured in World Business Forum (WOBI)

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Ana Mazzeo - Managing Director @WOBI ITALIA. Featured in YouTube

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Ana Mazzeo, Country Manager WOBI Italia. Featured in YouTube

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Work History

5-2022
Managing Director Italy at WOBI
3-2021 - 5-2024
Board Member at Casaforte Self Storage
3-2015 - 5-2022
Business Development Director Europe at WOBI
2-2013 - 2-2015
Sales Director at WOBI
3-2009 - 1-2013
Corporate Sales Manager at WOBI

Education

EMBA - Master in Business Amministration- Master degree with Honours from MIP Politecnico di Milano
Social Communication from Universidad Nacional de Córdoba

More Information

Social Presence :

Prographics :

Exp : 21 Location : Milan, Lombardy, Italy Job Level : Mid-senior Designation : Managing Director Italy at WOBI
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ana

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ana take some risk or not?

  • The risks don’t matter much to them.

You And Ana

Personality Compatibility


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