Mark Onufer

Initiator
DISC Type : Di

VP of Sales, Keynote Speaker at Trend Hunter

Toronto, Ontario, Canada

Overview

Mark Onufer is the VP of Sales at Trend Hunter, where he drives AI-led growth and helps top brands like Google and Disney turn trends into innovation strategies. A keynote speaker and graduate of the University of Guelph, he is described by colleagues and clients as structured, energetic, captivating, and engaging.

Outside of his professional role, Mark is focused on personal growth and yearly challenges. He follows a structured plan for self-improvement that includes tackling one major year-defining goal that has a 50/50 chance of failure, alongside completing several smaller monthly adventures to push his boundaries.

Unique fact: Mark plans his year around a significant personal challenge called a "Misogi, " designed to be so demanding that success is not guaranteed.

Personality Overview

Confident

Risk-Accepting

Conviction Driven

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

AI-led Innovation
His role as VP of Sales focuses on AI-led growth, and he frequently gives keynotes on how AI is transforming business and decision-making for major brands.
Consumer Trends
At Trend Hunter, he specializes in helping global brands understand consumer insights to create new products, services, and campaigns.
Keynote Speaking
He is a frequent keynote speaker at global events like Future Festival and ESOMAR, discussing topics such as innovation tactics and future technology.

Media Appearances

Mark Onufer – Trend Hunter Futurist and Keynote Speaker. Featured in Trend Hunter

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Best Innovation Keynote Speakers – Trend Hunter (includes Mark Onufer). Featured in Trend Hunter

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Work History

4-2024
VP of Sales, Keynote Speaker at Trend Hunter
2-2022 - 4-2024
Director of Sales, Enterprise Account Executive at Trend Hunter
2-2020 - 1-2022
Enterprise Account Executive, Team Lead at Trend Hunter
3-2019 - 2-2020
Mid-Market Account Executive at Trend Hunter
4-2018 - 3-2019
Business Development Rep (BDR) at Trend Hunter

Education

Honours Bachelor of Applied Arts from University of Guelph
Diploma from Humber College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Toronto, Ontario, Canada Job Level : Senior Designation : VP of Sales, Keynote Speaker at Trend Hunter
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Mark

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Mark take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Mark

Personality Compatibility


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