Ana Sordo

Questioner
DISC Type : c

Vice President, Demand Generation at Zappi

Boston, Massachusetts, United States

Overview

Ana has no verified overview

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Ana has no verified topics they care about

Media Appearances

Ana has no verified media appearances

Work History

4-2024
Vice President, Demand Generation at Zappi
3-2024
Advisory Board Member at Runa
8-2022 - 3-2024
Chief Revenue Officer (CRO) at Runa
8-2021 - 8-2022
Marketing Director at Runa
1-2021 - 7-2021
Marketing Team Manager, International Region (Latin America, Iberia, Brazil) at HubSpot

Education

Strategy and Innovation from MIT Sloan Executive Education
Master of Business Administration (MBA) from Hult International Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Boston, Massachusetts, United States Job Level : Senior Designation : Vice President, Demand Generation at Zappi
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ana take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ana

Personality Compatibility


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