Ana Sordo in

Ana Sordo

Questioner · DISC type c
Vice President, Demand Generation at Zappi
📍 Boston, Massachusetts, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

Login to view overviewLogin to view overview
Experience
17 Years
Current Role
Vice President, Demand Generation
Job Level
Senior
Location
Boston, Massachusetts, United States
Personality Overview

How Ana shows up

Systematic
Price-Sensitive
Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Ana cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
Login to view topicsLogin to view topics
Career

Work history

4-2024
Vice President, Demand Generation
Zappi
3-2024
Advisory Board Member
Runa
8-2022 - 3-2024
Chief Revenue Officer (CRO)
Runa
8-2021 - 8-2022
Marketing Director
Runa
1-2021 - 7-2021
Marketing Team Manager, International Region (Latin America, Iberia, Brazil)
HubSpot
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
Login to viewLogin to view media
Education
Strategy and Innovation
MIT Sloan Executive Education
Master of Business Administration (MBA)
Hult International Business School
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Ana. Free, 10 seconds.