ANAIS BENDJOUDI

Critic
DISC Type : C

Directrice Marketing et Commercial - Travel Essentials & Food Service at Lagardère Travel Retail

Greater Paris Metropolitan Region, France

Overview

ANAIS has no verified overview

Personality Overview

Information Seeker

ROI Driven

Negotiator

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

ANAIS has no verified topics they care about

Media Appearances

ANAIS has no verified media appearances

Work History

10-2023
Directrice Marketing et Commercial - Travel Essentials & Food Service at Lagardère Travel Retail
12-2020 - 10-2023
Directrice Marketing Commercial et Supply Chain - Travel Essentials at Lagardère Travel Retail
5-2018 - 12-2020
Perfume and Cosmetics Merchant Director at Lagardère Travel Retail
1-2016 - 5-2018
Head of Business Development & Negotiation - SEPHORA at SEPHORA
7-2012 - 1-2016
Head of Negotiation at SEPHORA

Education

2007 - 2008
MASTERE SPECIALISE from ESSEC - ESSEC Business School
2005 - 2006
MASTER 2 - MARKETING & STRATEGIE from Université Paris Dauphine - PSL

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Paris Metropolitan Region, France Job Level : N/A Designation : Directrice Marketing et Commercial - Travel Essentials & Food Service at Lagardère Travel Retail
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Insights For Selling To ANAIS

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with ANAIS is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from ANAIS

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will ANAIS move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can ANAIS take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And ANAIS

Personality Compatibility


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