Anand Tharanathan

Trailblazer
DISC Type : DI

Board Member at Abe

San Francisco Bay Area, United States

Overview

Anand leads Global Product Research & Insights at ServiceNow, focusing on AI and customer-centered value creation. A former executive at Meta and published author, he holds a Ph.D. and an MBA from Northwesterns Kellogg School of Management. Colleagues describe him as an incredible, charismatic, and results-oriented change leader.

Outside of work, Anand is a passionate tennis player and grew up playing multiple sports. He frequently draws parallels between sports and leadership, emphasizing teamwork, learning from failure, and empathy. He is a strong advocate for mentorship and is intentional about investing in future generations of leaders.

Unique fact: Anand holds a patent for a training system based on cognitive models to improve human information processing and decision-making.

Personality Overview

Values Relationships

Friendly But Fast

Informal

They are more likely to accept new and exciting technologies.  A combination of speed and relationship gets the best response from them. They will bat for you if they come to believe in you.

Topics They Care About

Empathy in Leadership
States that his recipe for being a strong leader always starts with being empathetic and listening first. Believes "empathy wins," from the tennis court to the strategy room.
Human-Centric AI
Focuses on designing AI systems that enhance human capabilities rather than replace them, emphasizing the importance of keeping the "human in the loop."
Lessons from Sports
As a tennis player, he relates his leadership style to sports, focusing on winning, learning from losses, and positioning team members based on their unique strengths.

Media Appearances

Exploring Leadership and AI with Anand Tharanathan. Featured in ServiceNow Insights Podcast (Omny.fm)

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Speaker Details: ServiceNow EX Summit 2025 – Anand Tharanathan. Featured in ServiceNow

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Work History

8-2024
Board Member at Abe
8-2022
Group Vice President & Global Head of Product Research & Insights at ServiceNow
9-2020 - 8-2022
Chief Product Officer at Metaimpact
7-2017 - 7-2020
Head of Research: Facebook App Platform, News, Identity, Search at Facebook
11-2015 - 5-2017
Vice President - UX Research, Design & Innovation at Angie's List

Education

Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management
Ph.D. from Texas Tech University

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Board Member at Abe
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Insights For Selling To Anand

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Help them visualize the impact of their decision
  • Address your competition clearly and confidently

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anand is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Anand

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Anand move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Anand take some risk or not?

  • If necessary, they will be ready to take risks.

You And Anand

Personality Compatibility


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