Anant Sharma in

Anant Sharma

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CEO at Matter Of Form
📍 London, England, United Kingdom

As CEO of Matter Of Form, a consultancy he founded 14 years ago, Anant Sharma specializes in brand strategy, customer experience, and digital innovation for timeless luxury brands. People often describe him as a charismatic, smart, and visionary leader. He is an alumnus of UCL, University of the Arts London, and Eton College.

Anant is passionate about exploring what drives human decisions and applying these insights to branding. He is the co-host of the "What The Luxe" podcast, a board member of the Crafts Council, and an avid DJ and producer who has played at festivals like Glastonbury. He is also a father of two.

Interestingly, he is described by colleagues as a gifted polymath who can rap and dee-jay.

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Experience
16 Years
Current Role
CEO
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Anant shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Anant cares about

Psychology of Luxury
His work and podcast, "What The Luxe, " focus on unpacking the psychology, mechanics, and mythologies of modern luxury brands and what drives their value.
Behavioural Design
He is a dedicated student of behavioural design, exploring the motivations behind human decisions and applying these insights to branding, CX, and customer engagement.
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Career

Work history

1-2010
CEO
Matter Of Form
12-2009 - 1-2012
Founder / Creative Director
Matter Of Form
11-2024
Professional Speaker
Chartwell Speakers
1-2022
Podcast Host
What The Luxe
4-2023
Member Board of Trustees
Crafts Council
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2012
Business Administration
UCL
2005 - 2008
BA Hons
University of the Arts London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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