Anant Sharma

Go-getter
DISC Type : d

CEO at Matter Of Form

London, England, United Kingdom

Overview

As CEO of Matter Of Form, a consultancy he founded 14 years ago, Anant Sharma specializes in brand strategy, customer experience, and digital innovation for timeless luxury brands. People often describe him as a charismatic, smart, and visionary leader. He is an alumnus of UCL, University of the Arts London, and Eton College.

Anant is passionate about exploring what drives human decisions and applying these insights to branding. He is the co-host of the "What The Luxe" podcast, a board member of the Crafts Council, and an avid DJ and producer who has played at festivals like Glastonbury. He is also a father of two.

Interestingly, he is described by colleagues as a gifted polymath who can rap and dee-jay.

Personality Overview

Direct & Candid

Vision Oriented

Decisive

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Psychology of Luxury
His work and podcast, "What The Luxe, " focus on unpacking the psychology, mechanics, and mythologies of modern luxury brands and what drives their value.
Behavioural Design
He is a dedicated student of behavioural design, exploring the motivations behind human decisions and applying these insights to branding, CX, and customer engagement.
Preservation of Craft
As a Board of Trustees member for the Crafts Council, he actively supports the UK's national charity for craft, reflecting a commitment to timeless, human-made experiences.

Media Appearances

Anant has no verified media appearances

Work History

1-2010
CEO at Matter Of Form
12-2009 - 1-2012
Founder / Creative Director at Matter Of Form
11-2024
Professional Speaker at Chartwell Speakers
1-2022
Podcast Host at What The Luxe
4-2023
Member Board of Trustees at Crafts Council

Education

2012 - 2012
Business Administration from UCL
2005 - 2008
BA Hons from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO at Matter Of Form
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Insights For Selling To Anant

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anant is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Anant

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anant move?

  • Their decision making speed is somewhere in the middle.
  • Can Anant take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Anant

Personality Compatibility


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