Ananya Srivastava

Critic
DISC Type : C

Account Executive at Cog Culture

Gurugram, Haryana, India

Overview

Ananya is an Account Executive at Cog Culture, specializing in communication management. A graduate of Symbiosis Centre for Media & Communication, she manages client relationships for brands like Trehan IRIS and has interned at Ogilvy. Colleagues describe her as smart, dependable, and a natural team player.

Outside of work, Ananya is passionate about advertising and media, often spending her Sundays reading the latest fashion and entertainment columns. She has a deep compassion for animals and a keen interest in the creative arts, particularly documentary filmmaking.

Unique fact: Ananya wrote, shot, and directed a short documentary that was displayed at the Museo Camera, Centre for The Photographic Arts.

Personality Overview

Critic

ROI Driven

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Account Management
She reflects on learning the nuances of account management through real-world experience, emphasizing the importance of stress management and clear communication to bridge client objectives with creative solutions.
AI in Advertising
She is actively curious about the role of AI in advertising, questioning how it can be used to create impactful ads that genuinely connect with audiences rather than just adding to the noise.
Marketing Ethics
She frequently engages with the topic of marketing ethics, exploring how to balance consumerism with creating better, more responsible work in the advertising world.

Media Appearances

Ananya has no verified media appearances

Work History

4-2025
Account Executive at Cog Culture
5-2024 - 6-2024
Account Management Intern at Ogilvy
6-2023 - 7-2023
Summer Intern at Museo Camera, Centre for The Photographic Arts
2-2023 - 2-2023
Digital Marketing Intern at kwiqreply.io
12-2022 - 4-2024
Editor & Outreach Head at Ayka - For The People

Education

Bachelor of Arts - BA from Symbiosis Centre for Media & Communication (SCMC)
High School Diploma from Delhi Public School - India

More Information

Social Presence :

Prographics :

Exp : 2 Location : Gurugram, Haryana, India Job Level : Junior Designation : Account Executive at Cog Culture
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Insights For Selling To Ananya

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ananya is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ananya

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ananya move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ananya take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ananya

Personality Compatibility


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