Anastasija is a Product Lead at Selfridges, specializing in enterprise data, AI-driven use cases, and Customer 360 platforms. Described by colleagues as an exceptional product manager with a clear vision, she has a background that includes founding an eCommerce venture. She is a Certified Product Manager from Product School.
Outside of her primary role, Anastasija shows a keen interest in the broader retail technology landscape, actively participating in industry events like Shoptalk Europe. She also holds a certificate in Achieving the Sustainable Development Goals, indicating an interest in global social and economic progress.
She once founded and led her own eCommerce business called 29 Cherry Picks.
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