Anastasija Kjoseska

Questioner
DISC Type : c

Product Lead at Selfridges

United Kingdom

Overview

Anastasija is a Product Lead at Selfridges, specializing in enterprise data, AI-driven use cases, and Customer 360 platforms. Described by colleagues as an exceptional product manager with a clear vision, she has a background that includes founding an eCommerce venture. She is a Certified Product Manager from Product School.

Outside of her primary role, Anastasija shows a keen interest in the broader retail technology landscape, actively participating in industry events like Shoptalk Europe. She also holds a certificate in Achieving the Sustainable Development Goals, indicating an interest in global social and economic progress.

She once founded and led her own eCommerce business called 29 Cherry Picks.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

AI in Retail
Her team at Selfridges focuses on AI-driven use cases to power luxury customer experiences, a topic she actively recruits for.
Data-Driven Products
Leads product for Enterprise Data and Customer 360, with recommendations highlighting her deep understanding of the data domain.
Sustainable Development
Completed a course on achieving the Sustainable Development Goals, suggesting a personal interest in global sustainability and social impact.

Media Appearances

Anastasija has no verified media appearances

Work History

1-2025
Product Lead at Selfridges
6-2024 - 1-2025
Product Manager, Lead Enterprise Data & Customer 360 at Selfridges
3-2023 - 6-2024
Product Manager, Enterprise Data & ML at Selfridges
3-2022 - 2-2023
Product Manager at Burlington Media Group
11-2018 - 1-2022
Founder and Product Lead at 29 Cherry Picks - eCommerce

Education

Certified Product Manager from Product School
Achieving the Sustainable Development Goals from SOAS University of London

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Middle Designation : Product Lead at Selfridges
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Insights For Selling To Anastasija

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anastasija is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Anastasija

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anastasija move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Anastasija take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Anastasija

Personality Compatibility


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