Anders Fisker Olesen

Sharpshooter
DISC Type : DC

Chief Marketing Officer | Strategy | Innovation | Brands | Marketing | ESG | E-comm at BKI foods a/s

Denmark

Overview

Anders Fisker Olesen is the Chief Marketing Officer at BKI foods a/s, driving strategy for brands, innovation, and ecommerce. With a background at Arla Foods and a Bachelor of Business Administration, he excels in building profitable businesses and leading teams in the FMCG sector. He is recognized for his collaborative and professional approach.

There is no publicly available information regarding Anders personal hobbies or non-work-related activities.

He spearheaded a unique collaboration between BKIs coffee brand, Black Coffee Roasters, and couture fashion designer Søren Le Schmidt, merging the worlds of coffee and high fashion.

Personality Overview

Precise But Practical

Thorough Evaluator

Rigorous & Demanding

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They are very proud of what they do.

Topics They Care About

Brand Repositioning
Led the successful redesign and repositioning of the Black Coffee Roasters brand to appeal to a broader, modern consumer base, resulting in significant growth.
Creative Collaborations
Initiated a partnership with fashion designer Søren Le Schmidt to create a limited edition coffee series, demonstrating a passion for innovative, cross-industry brand activations.
FMCG Innovation
Focuses on evolving consumer demands, as seen in his analysis of changing coffee habits and the exploration of coffee bean alternatives due to climate change.

Media Appearances

Anders has no verified media appearances

Work History

4-2023
Chief Marketing Officer | Strategy | Innovation | Brands | Marketing | ESG | E-comm at BKI foods a/s
9-2019 - 4-2023
Head of Marketing & Innovation at BKI foods A/S at BKI foods a/s
5-2019 - 12-2022
CEO & Founder at Fisker & Co Aps
5-2019 - 12-2021
Advisory Board Member at Compelling Software
4-2016 - 4-2019
CMO / Marketing & Innovation at System Frugt A/S

Education

1990 - 1992
Bachelor of Business Administration (B.B.A.) from Syddansk Universitet - University of Southern Denmark
2008 - 2009
CBA from AVT Business School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Denmark Job Level : Leadership Designation : Chief Marketing Officer | Strategy | Innovation | Brands | Marketing | ESG | E-comm at BKI foods a/s
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Insights For Selling To Anders

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anders is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anders

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Anders move?

  • They can take decisions very fast if you manage to convince them.
  • Can Anders take some risk or not?

  • The risks don’t matter much to them.

You And Anders

Personality Compatibility


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