Helene Abel Hansen
Login to view DISC.Helene Abel Hansen is the Vice President of Marketing at SAS, leveraging a strong background in scaling global consumer brands. Her experience as CMO at Stokke and VP at Pandora highlights her expertise in brand repositioning, digital strategy, and driving significant DTC growth. People who have worked with her describe her as a highly competent, trusted, and inspiring leader.
Outside of her corporate roles, Helene serves as a Board Member for Alefarm Brewing. This position reflects a passion for the craft beverage industry and an interest in guiding the growth and strategy of artisanal businesses.
While at Pandora, she held P&L responsibility for a DTC business that grew over 35% year-on-year.
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