Helene Abel Hansen

Energizer
DISC Type : I

Vice President Marketing at SAS - Scandinavian Airlines

Copenhagen, Capital Region of Denmark, Denmark

Overview

Helene Abel Hansen is the Vice President of Marketing at SAS, leveraging a strong background in scaling global consumer brands. Her experience as CMO at Stokke and VP at Pandora highlights her expertise in brand repositioning, digital strategy, and driving significant DTC growth. People who have worked with her describe her as a highly competent, trusted, and inspiring leader.

Outside of her corporate roles, Helene serves as a Board Member for Alefarm Brewing. This position reflects a passion for the craft beverage industry and an interest in guiding the growth and strategy of artisanal businesses.

While at Pandora, she held P&L responsibility for a DTC business that grew over 35% year-on-year.

Personality Overview

Enthusiastic

Relationship Oriented

Believer

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Global Brand Strategy
Has a track record of repositioning global brands like Stokke with a purpose-led narrative and strengthening the premium positioning of SAS.
Sustainable Aviation
Actively promotes and focuses on sustainability initiatives within the airline industry, aiming for scalable impact.
Customer Experience
Emphasizes enhancing the consumer journey, highlighted by her enthusiasm for introducing high-speed StarLink WiFi on SAS flights and launching loyalty programs.

Media Appearances

Helene has no verified media appearances

Work History

6-2025
Vice President Marketing at SAS - Scandinavian Airlines
10-2020 - 6-2025
CMO at Stokke
8-2020 - 5-2023
Board Member at Alefarm Brewing
3-2016 - 9-2020
VP EMEA Marketing & Ecommerce at Pandora
10-2010 - 9-2020
Vice President Group Marketing Services at Pandora

Education

1998 - 2000
HRM Degree from University of Sydney
1994 - 1996
HD from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Senior Designation : Vice President Marketing at SAS - Scandinavian Airlines
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Insights For Selling To Helene

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helene is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Helene

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Helene move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Helene take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Helene

Personality Compatibility


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