Anders Forslund

Critic
DISC Type : C

Founder & CEO at Heart Aerospace

Santa Monica, California, United States

Overview

Anders Forslund is the Co-founder and CEO of Heart Aerospace, a company focused on electrifying regional aviation. With a Ph. D. in Aerospace Product Development from Chalmers University and experience as a researcher at MIT, he is leading the development of the hybrid-electric ES-30 aircraft, aiming to decarbonize short-haul travel.

Fueled by a lifelong fascination with airplanes after growing up next to an airport, Anders is passionate about making flying cleaner and smarter. His interest in the convergence of aviation and electrification was solidified during his time at MIT, leading him to found Heart Aerospace to revolutionize the industry.

He was a driving force behind "Electric Aviation in Sweden, " a national research project that laid the groundwork for his entrepreneurial venture.

Personality Overview

Objective Thinker

ROI Driven

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Electric Aviation
Founded Heart Aerospace to create a sustainable future for regional air travel, focusing on the development of hybrid-electric aircraft like the ES-30.
Aerospace Innovation
His Ph. D. focused on aerospace product development, and he believes in challenging traditional industry methods to accelerate innovation and build clean-sheet aircraft.
Startup Leadership
As a Y Combinator alumnus, he has successfully raised over $185M from major investors including Breakthrough Energy Ventures, United Airlines, and Air Canada.

Media Appearances

Anders has no verified media appearances

Work History

2-2018
Founder & CEO at Heart Aerospace
10-2016 - 12-2018
Senior Researcher at Chalmers University of Technology
1-2011 - 10-2016
Ph.D. student at Chalmers University of Technology
4-2009 - 12-2010
Project Assistant at Chalmers University of Technology
11-2010 - 2-2015
Robust Design Engineer at GKN Aerospace

Education

2019 - 2019
Education details unavailable from Y Combinator
2007 - 2008
Master of Science (M.Sc.) from Cranfield University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Santa Monica, California, United States Job Level : Leadership Designation : Founder & CEO at Heart Aerospace
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Insights For Selling To Anders

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anders is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Anders

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Anders move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Anders take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Anders

Personality Compatibility


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