Anders Helsager Pedersen
Login to view DISC.Anders Helsager Pedersen is the Head of Campaign & Creative at Wonderful Copenhagen, leading award-winning tourism initiatives. An alumnus of Copenhagen Business School with a background in brand management from Orkla, he excels in creating impactful marketing strategies that capture global attention and drive engagement for Copenhagen.
His career shows a deep-seated interest in the art of brand building, evidenced by his prior leadership roles in consumer goods and a stated professional interest in multinational brand leaders like Procter & Gamble and Unilever. He is passionate about purpose-driven work and celebrating team success.
His "CopenPay" campaign, which rewards tourists for sustainable actions, won two Gold medals at the prestigious Clio Awards.
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