Anders Helsager Pedersen

Critic
DISC Type : C

Head of Campaign & Creative at Wonderful Copenhagen

Copenhagen, Capital Region of Denmark, Denmark

Overview

Anders Helsager Pedersen is the Head of Campaign & Creative at Wonderful Copenhagen, leading award-winning tourism initiatives. An alumnus of Copenhagen Business School with a background in brand management from Orkla, he excels in creating impactful marketing strategies that capture global attention and drive engagement for Copenhagen.

His career shows a deep-seated interest in the art of brand building, evidenced by his prior leadership roles in consumer goods and a stated professional interest in multinational brand leaders like Procter & Gamble and Unilever. He is passionate about purpose-driven work and celebrating team success.

His "CopenPay" campaign, which rewards tourists for sustainable actions, won two Gold medals at the prestigious Clio Awards.

Personality Overview

Information Seeker

Negotiator

Precise

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Sustainable Tourism
He leads purpose-driven initiatives like the award-winning "CopenPay" campaign, which creatively rewards tourists for making environmentally friendly choices during their visit to Copenhagen.
Award-Winning Campaigns
He has a proven track record of developing internationally recognized campaigns, including winning two Gold Clio Awards and a City Nation Place Global award for innovative tourism marketing.
Destination Marketing
As the creative and campaign lead for Wonderful Copenhagen, his work is focused on innovatively promoting the city as a premier global travel destination.

Media Appearances

Anders Helsager Pedersen (on parental leave). Featured in Wonderful Copenhagen

See Now

Work History

1-2026
Head of Campaign & Creative at Wonderful Copenhagen
5-2022 - 12-2025
Senior Campaign Manager at Wonderful Copenhagen
5-2021 - 5-2022
Senior Brand Manager at Orkla i Danmark
1-2018 - 5-2021
Branding Chef at Orkla i Danmark
1-2014 - 12-2017
Product Manager at Orkla i Danmark

Education

2010 - 2012
Master from Copenhagen Business School
2007 - 2010
Bachelor from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Campaign & Creative at Wonderful Copenhagen
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Insights For Selling To Anders Helsager

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anders Helsager is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Anders Helsager

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Anders Helsager move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Anders Helsager take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Anders Helsager

Personality Compatibility


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