Kristian Willemoes Madsen

Activist
DISC Type : Cd

Marketingchef at Metroselskabet

Copenhagen, Capital Region of Denmark, Denmark

Overview

Kristian Willemoes Madsen is the Head of Marketing at Metroselskabet, leveraging extensive experience in digital marketing, strategy, and customer lifecycle management. His career includes leadership roles at Wonderful Copenhagen and Wunderman Thompson MAP. He holds an MA in International Business Communication from Copenhagen Business School.

He has repeatedly served as a jury member for Rambukken, a prestigious Danish award that recognizes excellence in direct and data-driven marketing.

Personality Overview

Logical And Quick

Perfectionist

Meticulous

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Team Building
Frequently posts about hiring new talent, emphasizing his focus on building a team of skilled and engaged marketing professionals.
Brand Development
Vocal about his goal of contributing to the continued development of a strong brand in his current role at Metroselskabet.
Digital Customer Journey
His experience and listed skills show a deep focus on using digital channels, web analytics, and CRM to optimize the customer lifecycle.

Media Appearances

Kristian has no verified media appearances

Work History

11-2025
Marketingchef at Metroselskabet
4-2022 - 11-2025
Head of Marketing | Marketingchef at Wonderful Copenhagen
11-2021 - 4-2022
Senior Consultant at Wunderman Thompson MAP
9-2020 - 11-2021
Head of Martech & Digital Services at Nordlid
7-2019 - 9-2020
Head of Customer Success & Product Owner at Nordlid

Education

2007 - 2010
MA in International Business Communication from Copenhagen Business School
2003 - 2006
BA in Business Communication from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Marketingchef at Metroselskabet
URL has been copied!

Insights For Selling To Kristian

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristian is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Kristian

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Kristian move?

  • Their decision making speed is somewhere in the middle.
  • Can Kristian take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Kristian

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.