Anders Ideroth

Critic
DISC Type : C

Deputy CTO at Fenix Outdoor

Stockholm, Stockholm County, Sweden

Overview

Anders Ideroth is the Deputy CTO & Head of Business Tech Retail at Fenix Outdoor, specializing in technology leadership, strategic partnerships, and digital transformation. He holds a Masters from Linköping University and studied Business Administration at San Diego State University.

His expertise spans communication, leadership, and project delivery, with a strong focus on strategic initiatives and IT management.

He holds certifications in Microsoft Dynamics CRM, showcasing his proficiency in customer relationship management systems.

Personality Overview

Precise

Critic

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Technology Leadership
As Deputy CTO, Anders focuses on technology leadership and driving transformation programs within Fenix Outdoor.
Digital Transformation
Anders has significant experience in digital transformation, evident from his roles focusing on strategic initiatives and project delivery.
Business Relationship Management
A core skill listed in his current and past roles is Business Relationship Management, indicating a focus on stakeholder engagement.

Media Appearances

Anders has no verified media appearances

Work History

4-2024
Deputy CTO at Fenix Outdoor
3-2023
Head of Business Tech Frilufts (Retail) at Fenix Outdoor
9-2021 - 3-2023
Digital Delivery Manager at Fenix Outdoor
2-2019 - 9-2021
Team Manager / Senior Business Consultant at Releye
8-2015 - 1-2019
Business Consultant / Project manager at Releye

Education

2007 - 2011
Master from Linköping University
2009 - 2009
Business Administration from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Stockholm, Stockholm County, Sweden Job Level : Leadership Designation : Deputy CTO at Fenix Outdoor
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Insights For Selling To Anders

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anders is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Anders

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Anders move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Anders take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Anders

Personality Compatibility


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