Camilla Lercke Odgaard

Questioner
DISC Type : c

Senior Vice President, Group Marketing, Communications, Sustainability & Customer Insights at Tryg

Denmark

Overview

Camilla Lercke Odgaard is the Senior Vice President at Tryg, leading Group Marketing, Communications, Sustainability, and Customer Insights. With a background from Chr. Hansen and an M. Sc. from Copenhagen Business School, she is an expert in corporate communications, sustainability strategy, and ESG leadership, shaping brand reputation and stakeholder engagement.

Camilla has a strong interest in personal and professional development, advocating for a sustainable and fulfilling work-life. She believes that high performance is directly linked to restitution and well-being, emphasizing the importance of balancing professional ambition with personal renewal to achieve long-term success and prevent burnout.

She delivered a TED talk on using good bacteria to combat climate change, showcasing her expertise in sustainability.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Sustainability & ESG
A core theme of her career, having led sustainability and ESG at both Tryg and Chr. Hansen, and frequently speaks on the topic.
Climate Adaptation
Her recent focus at Tryg involves addressing the societal challenges of adapting to more extreme weather events, a key topic in her communications.
Corporate Communications
A central part of her senior roles, she has extensive experience in press strategy, c-suite positioning, reputation management, and financial communication.

Media Appearances

Camilla has no verified media appearances

Work History

8-2024
Senior Vice President, Group Marketing, Communications, Sustainability & Customer Insights at Tryg
11-2023 - 8-2024
Vice President, Head of Group Marketing, Communications & Sustainability at Tryg
5-2022 - 11-2023
Director, Head of Corporate Relations, Prevention, Sustainability & ESG at Tryg
2-2021 - 5-2022
Director, Head of Sustainability & ESG at Chr. Hansen
11-2019 - 2-2021
Sr. Manager, Head of External Communications at Chr. Hansen

Education

2009 - 2011
M.Sc. Cand.Merc (Kom.) from Copenhagen Business School
2005 - 2008
B.Sc. Ha.(Kom) from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Denmark Job Level : Leadership Designation : Senior Vice President, Group Marketing, Communications, Sustainability & Customer Insights at Tryg
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Insights For Selling To Camilla

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Camilla is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Camilla

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Camilla move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Camilla take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Camilla

Personality Compatibility


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