André De Hooge

Trailblazer
DISC Type : DI

Sr Partner Sales Executive • CSO DC EMEA Sales at Microsoft

Greater Malmö Metropolitan Area, Sweden

Overview

André de Hooge is a Senior Channel Executive and the Nordic Distribution Lead at Microsoft, with nearly 30 years of experience in the IT industry. He specializes in driving growth for hardware, software, and cloud solutions, managing major Nordic customers and distributor networks. Colleagues describe him as strategic, professional, and supportive.

He is driven by focus and persistence, recently sharing his pride in achieving 100% of his goals for the 2025 fiscal year.

Personality Overview

Assertive

Persuasive

Values Relationships

They are not against taking risks and can make tough decisions when required.
  They prefer to ensure that they are in control of the situation. They are more likely to accept new and exciting technologies.

Topics They Care About

Nordic Channel Sales
Leads the Nordic distribution channels for Microsoft's full product portfolio, working with major customers like Komplett Group and MediaMarkt.
Go-to-Market Strategy
Develops joint go-to-market strategies with OEMs and chipset partners to accelerate sales of Windows PCs, Surface, and Microsoft 365.
B2B Partner Ecosystems
Focuses on developing distributor networks and reseller ecosystems to find new sales channels and create mutual growth opportunities.

Media Appearances

André has no verified media appearances

Work History

5-2020 - 1-2026
Sr Partner Sales Executive • CSO DC EMEA Sales at Microsoft
12-2019 - 5-2020
Interim Nordic Distributor Sales Lead Consumer Device Sales at Microsoft
11-2018 - 5-2020
Key Account Manager Nordics at Microsoft
8-2011 - 11-2018
Partner Account Manager Consumer Channel Group at Microsoft
4-2005 - 8-2011
Key Account Manager at Pan Vision

Education

1-1989 - 6-1992
El Tele Teknisk from Hässleholms Tekniska Skola
2018 - 2018
Business Management from IHM Business School

More Information

Social Presence :

Prographics :

Exp : 36 Location : Greater Malmö Metropolitan Area, Sweden Job Level : N/A Designation : Sr Partner Sales Executive • CSO DC EMEA Sales at Microsoft
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Insights For Selling To André

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with André is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from André

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will André move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can André take some risk or not?

  • If necessary, they will be ready to take risks.

You And André

Personality Compatibility


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