Andre A. Wiringa - Start Reverse

Enthusiast
DISC Type : i

Member of the Supervisory Board at ChartHouse Learning, The Official Home of The FISH! Philosophy

Netherlands

Overview

With 38 years of experience, Andre A. Wiringa is the Founder and CEO of Start Reverse, where he helps brands define and activate their purpose. Holding a Master of Science, he specializes in transforming businesses through customer experience. Colleagues describe him as visionary, insightful, and inspiring.

Andre values global connection and cultural awareness, often sharing reflections on international events and holidays. He enjoys integrating unique cultural activities into his professional work, such as combining a leadership summit in Rome with a local pasta-making workshop to create a more memorable experience.

He is the author of the book "START REVERSE" and serves on the Supervisory Board of ChartHouse Learning, the company behind the world-famous FISH! Philosophy.

Personality Overview

Non-Confrontational

Story Driven

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Purpose-Driven Branding
His core professional focus is helping organizations define their purpose and bring it to life across every touchpoint to create a lasting impact.
Customer Experience
He believes experience is the new battlefield for brands and wrote the book "Start Reverse" about turning customers into raving fans through memorable interactions.
Workplace Engagement
Passionate about re-energizing the workplace, he collaborates with the founders of the FISH! philosophy to bring more fun and engagement to work.

Media Appearances

FHS Interview: Andre Wiringa, Founder & CEO, Start Reverse. Featured in YouTube

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Start Reverse with Andre Wiringa - Ebullient Advisory. Featured in Ebullient Advisory

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Keynote Andre Wiringa - Start Reverse Launch February 14th 2017. Featured in YouTube

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Work History

6-2025
Member of the Supervisory Board at ChartHouse Learning, The Official Home of The FISH! Philosophy
8-2022
Member of The Industry Advisory Board at Hotelschool The Hague
9-2020
Chief Reverse Engineer / Founder at Start Reverse
6-2020
Founder & CEO | Aka Chief Reverse Engineer at Start Reverse
2-2017
Author of START REVERSE (The Journey & The Novel) at Start Reverse

Education

1983 - 1984
Master of Science (Dean's List) from Florida International University
1982 - 1983
Nima B from Dutch Marketing Institute

More Information

Social Presence :

Prographics :

Exp : 29 Location : Netherlands Job Level : Leadership Designation : Member of the Supervisory Board at ChartHouse Learning, The Official Home of The FISH! Philosophy
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Insights For Selling To Andre A.

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andre A. is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Andre A.

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Andre A. move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Andre A. take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Andre A.

Personality Compatibility


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