Andre A. Wiringa - Start Reverse in

Andre A. Wiringa - Start Reverse

Enthusiast · DISC type i
Member of the Supervisory Board at ChartHouse Learning, The Official Home of The FISH! Philosophy
📍 Netherlands

With 38 years of experience, Andre A. Wiringa is the Founder and CEO of Start Reverse, where he helps brands define and activate their purpose. Holding a Master of Science, he specializes in transforming businesses through customer experience. Colleagues describe him as visionary, insightful, and inspiring.

Andre values global connection and cultural awareness, often sharing reflections on international events and holidays. He enjoys integrating unique cultural activities into his professional work, such as combining a leadership summit in Rome with a local pasta-making workshop to create a more memorable experience.

He is the author of the book "START REVERSE" and serves on the Supervisory Board of ChartHouse Learning, the company behind the world-famous FISH! Philosophy.

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Experience
29 Years
Current Role
Member of the Supervisory Board
Job Level
Leadership
Location
Netherlands
Personality Overview

How Andre shows up

Non-Confrontational
Story Driven
Optimistic

Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals.

Priorities

Topics Andre cares about

Purpose-Driven Branding
His core professional focus is helping organizations define their purpose and bring it to life across every touchpoint to create a lasting impact.
Customer Experience
He believes experience is the new battlefield for brands and wrote the book "Start Reverse" about turning customers into raving fans through memorable interactions.
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Career

Work history

6-2025
Member of the Supervisory Board
ChartHouse Learning, The Official Home of The FISH! Philosophy
8-2022
Member of The Industry Advisory Board
Hotelschool The Hague
9-2020
Chief Reverse Engineer / Founder
Start Reverse
6-2020
Founder & CEO | Aka Chief Reverse Engineer
Start Reverse
2-2017
Author of START REVERSE (The Journey & The Novel)
Start Reverse
In the press

Media appearances

FHS Interview: Andre Wiringa, Founder & CEO, Start Reverse. Featured in YouTube
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Start Reverse with Andre Wiringa - Ebullient Advisory. Featured in Ebullient Advisory
+4 more appearances Login to view media
Education
1983 - 1984
Master of Science (Dean's List)
Florida International University
1982 - 1983
Nima B
Dutch Marketing Institute
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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