Andre Farina

Questioner
DISC Type : c

Gerente sênior at HP

Porto Alegre, Rio Grande do Sul, Brazil

Overview

Andre Farina is a Senior Manager of Innovation at HP with a deep background in research and development, software quality, and project management. Described by colleagues as a committed, trustable, and amiable leader, he holds a PhD and an MBA from Unisinos and has a long, successful tenure leading technical teams at HP.

Outside of his corporate role, Andre is a passionate academic researcher and author. He frequently contributes to the field of production engineering, presenting his doctoral research at national and international conferences. He actively celebrates the achievements of his colleagues, particularly in the areas of invention and engineering.

Andre is a published academic who has presented his research at multiple engineering conferences while working full-time as a senior manager.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Innovation Management
His role is focused on innovation, and he has authored academic papers on "Open Innovation Practices" and "Agile Project Portfolio Management for Innovation Pipelines".
Academic Research
He is actively pursuing his PhD and has presented papers at conferences like ENEGEP and ISPIM Connects, bridging corporate and academic worlds.
Production Engineering
He is a recurring author and presenter at Brazil's National Meeting of Production Engineering (ENEGEP), indicating a specific interest in this field.

Media Appearances

Andre has no verified media appearances

Work History

6-2022
Gerente sênior at HP
11-2015 - 6-2022
Gerente de pesquisa at HP
4-2006 - 10-2015
Software Quality Manager at Hewlett Packard
8-2010 - 12-2010
Teacher at Universidade Feevale
5-2005 - 3-2007
Teacher at ulbra

Education

5-2023 - 4-2027
Doctor of Philosophy - PhD from Unisinos
2019 - 2020
MBA from Unisinos

More Information

Social Presence :

Prographics :

Exp : 15 Location : Porto Alegre, Rio Grande do Sul, Brazil Job Level : N/A Designation : Gerente sênior at HP
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Insights For Selling To Andre

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andre is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Andre

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andre move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Andre take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Andre

Personality Compatibility


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