Andrea Astbury

Examiner
DISC Type : sc

Programme Director Data Into Action at NHS Cheshire and Merseyside

St Helens, England, United Kingdom

Overview

Andrea Astbury is a senior NHS leader with over 22 years of experience, currently serving as the Programme Director for Data Into Action at NHS Cheshire and Merseyside. She is a passionate advocate for using linked population health data to tackle health inequalities and drive system redesign. She holds a BA from Oxford Brookes University.

Driven by a strong interest in creating solutions that meet the needs of local people, Andrea serves as a Trustee for the Fusion 21 Foundation, a charity focused on tackling social and economic exclusion. She champions new approaches to public sector challenges and is committed to improving outcomes for vulnerable families.

Unique fact: Andrea is a qualified Myers-Briggs Practitioner, bringing a unique perspective on team dynamics and leadership to her strategic roles within the NHS.

Personality Overview

Late Adopter

Status Quo Seeker

Unexpressive

They do not like taking risks at all and go for proven options in the end.  They are thorough and always follow a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Population Health Data
Leads the 'Data Into Action' programme, using linked data to proactively identify at-risk patients, tackle health inequalities, and improve care for 2. 7 million people.
Public Sector Innovation
Engages in collaborations to define and enhance the health innovation ecosystem, aiming to make innovation a core part of NHS business in her region.
Social Enterprise
As a Trustee for Fusion 21 Foundation, she supports a charity that aims to tackle social and economic exclusion through collaborative procurement and community support.

Media Appearances

Andrea has no verified media appearances

Work History

1-2025
Programme Director Data Into Action at NHS Cheshire and Merseyside
9-2021
Programme Director System P at Mersey Care NHS Foundation Trust
9-2021
Programme Director System P at Mersey Care NHS Foundation Trust
10-2014
Deputy Director Strategy & Integration at NHS Liverpool CCG
10-2014 - 11-2015
Transformational Change Manager for Long Term Conditions at Liverpool Clinical Commissioning Group

Education

1997 - 2000
BA Honours from Oxford Brookes University
1990 - 1997
Education details unavailable from Rainhill High School

More Information

Social Presence :

Prographics :

Exp : 19 Location : St Helens, England, United Kingdom Job Level : Mid-senior Designation : Programme Director Data Into Action at NHS Cheshire and Merseyside
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Andrea

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Andrea take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Andrea

Personality Compatibility


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