Andrea Cilli

Questioner
DISC Type : c

Global Director of E-Commerce CRM & IT Digital at FURLA

Milan, Lombardy, Italy

Overview

Andrea Cilli is a digital transformation executive with over 15 years of experience driving CRM, data, and e-commerce strategies for luxury fashion brands like Bally, Furla, and C. P. Company. He holds a Master of Science from Università Cattolica del Sacro Cuore and colleagues describe him as creative, wise, and a perfectionist.

Beyond his corporate roles, Andrea is a passionate and dedicated triathlete. He applies the discipline and resilience gained from his athletic pursuits to his professional life, viewing challenges through the lens of endurance and strategic preparation. This interest is a core part of his public identity.

He has successfully led projects that generated over 750% growth and managed multi-million dollar P&L responsibilities.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Data-Driven CRM
He specializes in developing global, data-driven CRM and loyalty strategies, with specific expertise in implementing Salesforce to create personalized omnichannel customer experiences.
Luxury E-Commerce
His career is focused on scaling e-commerce platforms and driving digital growth for global luxury brands, with full P&L ownership across Europe, the US, and Asia.
Endurance Sports
As a passionate triathlete, he connects the discipline of endurance training to achieving long-term business goals and building resilient teams.

Media Appearances

Andrea has no verified media appearances

Work History

1-2025
Global Director of E-Commerce CRM & IT Digital at FURLA
6-2024 - 12-2024
Global Director of CRM & Data at Bally
4-2022 - 5-2024
Director, Customer Experience & Digital Business at C.P. Company
8-2018 - 4-2022
Digital & E-commerce Manager at C.P. Company
1-2018 - 2023
Associate at Digital MasterMinds

Education

2012 - 2014
Master of Science (MS) from Università Cattolica del Sacro Cuore
2008 - 2012
Bachelor of Business Administration (BBA) from Università Cattolica del Sacro Cuore

More Information

Social Presence :

Prographics :

Exp : 13 Location : Milan, Lombardy, Italy Job Level : Mid-senior Designation : Global Director of E-Commerce CRM & IT Digital at FURLA
URL has been copied!

Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Andrea

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Andrea take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Andrea

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.