Andrea Cilli in

Andrea Cilli

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Global Director of E-Commerce CRM & IT Digital at FURLA
📍 Milan, Lombardy, Italy

Andrea Cilli is a digital transformation executive with over 15 years of experience driving CRM, data, and e-commerce strategies for luxury fashion brands like Bally, Furla, and C. P. Company. He holds a Master of Science from Università Cattolica del Sacro Cuore and colleagues describe him as creative, wise, and a perfectionist.

Beyond his corporate roles, Andrea is a passionate and dedicated triathlete. He applies the discipline and resilience gained from his athletic pursuits to his professional life, viewing challenges through the lens of endurance and strategic preparation. This interest is a core part of his public identity.

He has successfully led projects that generated over 750% growth and managed multi-million dollar P&L responsibilities.

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Experience
13 Years
Current Role
Global Director of E-Commerce CRM & IT Digital
Job Level
Mid-senior
Location
Milan, Lombardy, Italy
Personality Overview

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Priorities

Topics Andrea cares about

Data-Driven CRM
He specializes in developing global, data-driven CRM and loyalty strategies, with specific expertise in implementing Salesforce to create personalized omnichannel customer experiences.
Luxury E-Commerce
His career is focused on scaling e-commerce platforms and driving digital growth for global luxury brands, with full P&L ownership across Europe, the US, and Asia.
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Career

Work history

1-2025
Global Director of E-Commerce CRM & IT Digital
FURLA
6-2024 - 12-2024
Global Director of CRM & Data
Bally
4-2022 - 5-2024
Director, Customer Experience & Digital Business
C.P. Company
8-2018 - 4-2022
Digital & E-commerce Manager
C.P. Company
1-2018 - 2023
Associate
Digital MasterMinds
In the press

Media appearances

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Education
2012 - 2014
Master of Science (MS)
Università Cattolica del Sacro Cuore
2008 - 2012
Bachelor of Business Administration (BBA)
Università Cattolica del Sacro Cuore
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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